摘要本次实现的门户网站是一家饮料公司的个人门户网站。门户网站旨在让大众更好的认识和了解企业，提升企业在大众眼中的形象，为企业找寻合作伙伴，吸收人才提供便利，给企业发展带来更大机遇。87134

    门户网站是基于JSP技术实现的。本网站分为前台客户端和后台管理系统。前台是门户网站的主体，用于向用户展示企业的信息。前台有五个用于向用户展示企业信息的功能模块，它们分别是：产品中心，关于企业，新闻中心，服务支持，招聘中心。前台还提供了登录模块给用户注册账号、登录企业门户网站，以及用户个人中心帮助用户管理个人账户信息和个人收藏。门户网站的后台管理系统通过管理员的登陆实现对数据库的管理维护。管理员可以通过对数据库的操作（增删改查）实现对前台显示信息的更新。

    用户登陆到门户网站客户端后，他们可以在产品中心浏览企业的各类特色产品，对于自己感兴趣的产品一键收藏，可以在用户个人中心查看自己的收藏。当他们浏览关于企业这个模块时，可以了解到企业的发展历史，企业的内部文化，企业所获得过的荣誉和企业所担负的社会责任。用户还可以在新闻中心阅读企业的最新新闻，欣赏企业的广告视频和宣传视频。有意向购买企业产品的用户可以在服务支持模块查询自己所在城市的专卖店，获取专卖店的详细信息，前往购买。而求职者可以在招聘中心查询到自己想了解的招聘信息。

毕业论文关键词：企业形象，面向大众，门户网站 

Abstract    The portal that I want to realize is a beverage company's personal portal。The Portal aims to provide the public a better way to learn about the company,and promote the enterprise image。The Portal will provide convenience for the company to find partners and draw on talents ,and it bring more opportunities for the development of enterprises。

   Enterprise portal is based on JSP technology。 The Portal is composed of the Client and the Management System。The Client is the main structure of the portal,and it is used to display the enterprise information to users。The Client has five functional modules for displaying enterprise information to users。They are Product center, Business center, News center, Service Support, and Recruitment center。The Portal provide users the Login module to register an account and login to the Client ,and it also provide users the User center to help them manage their personal information and collection。The Management System realizes the management of the database through the landing of the administrator。The administrator can update the display information of the Client by operating the database。

    Users can browse the company's various types of products in the Product center after they login to the Client,they can put the production that they are interested in into their collection,and they can browse that production's information in their User center's collection again。As users browse through Business center,they can understand the history, the internal culture, the honor and the social responsibility of the enterprise。Users can also read the latest news in the News center,and enjoy the company's advertising and promotional video。Interested users can purchase products in the company's stores,they can obtain details of the store by query in the Service Support。And job seekers can query about the recruitment information they want to know in the Recruitment Center。

Key words: the enterprise image,face to the public, personal portal

目  录

第一章 绪论 1

1。1 门户网站开发的背景