P2P旅游网站建设与管理机制
关键词：P2P旅游、管理机制、用户体验
毕业论文外文摘要
Title P2P travel site construction and management mechanism
Abstract
P2P mode on the cusp of the Internet in recent years， such as Airbnb， P2P finance， pig Short Term Rentals， P2P car rental and other commercial projects are undertaken in P2P mode in its own efforts to win recognition of the entire community。 After several years of development， although the P2P model also can not be considered very mature， there are many problems， but has provoked a wave layers in society， the arrival of P2P mode tide just a matter of time， so we have built up their own P2P Travel Site - "I go travel network"， it is a new platform for e-commerce and O2O C2C business model integration。 This paper studies the user experience issues and management mechanism P2P travel sites， because it is a new field， refer to the website few， research to meet customer needs in this mode sites is imminent。 We will focus on college students and white-collar workers， in the form of user experience assessment questionnaire about their experience of the current construction of P2P for travel sites， after analyzing the user instinctively interpret sensory layer， layer interactions and psychological reflection layers are for P2P travel site user experience; another is that the biggest problem P2P model integrity and security， how to ensure that vital interests of both parties to use the site， we analyze P2P travel sites existing management mechanism to solve this problem through research。 Eventually we practice based on the results of this study to modify our website is under construction， making it the most competitive products in the field。
Keywords： P2P tourism， Management mechanism， The user experience
目 录
1绪论 1
1。1 P2P旅游网站名称 1
1。2 P2P旅游网站建设背景 1
1。2。1 P2P模式兴起 1
1。2。2旅游市场前景广阔 1
1。3 P2P旅游网站简介及意义 1
2用户体验基本理论研究 2
2。1网站用户体验的研究范围 2
2。2用户体验的研究要素 3
2。3用户体验的研究方法和模型 4
3 P2P网站用户体验实证研究 5
3。1用户特征分析 5
3。2用户体验的定量研究 5
3。2。1调查问卷设计 6
3。2。2问卷的信度分析 7