摘要： 论文首先分析了网络广告的背景与发展现状、发展趋势。然后对其进行分析，阐述网络广告现在的研究现状，开始对拍摄类产品网络广告的策划构思。后半部分对该款产品网络广告的制作进行详尽说明，在说明中也加入截图使读者更清晰明了理解设计过程，就每个关键步骤和按钮等交互设计进行展示，本文以产品网络广告设计为出发点，从设计开始到创作结束都进行了具体分析和说明。网络广告的设计以flash软件为基础，使用ActionScript3.0的语言技术并且以其他软件为辅实现各种交互功能。对于问题与其对应的解决方法，本文也有进行阐述，相信这对读者理解网络广告设计有一定的帮助。52698

毕业论文关键词： 网络广告；拍摄类产品；Flash；广告设计

The online advertising design of digital products

Abstract:  Firstly, this paper analyzes the background and current situation of development of online advertising and development trend. Then the analysis, described the research status of network advertising now, start of filming class products advertising network planning idea. The latter part of network advertisement of the product production gives a detailed explanation, in the notes also screenshots added so that readers more clearly understand the design process, every key step and the button and so on interaction design display, this paper to network product advertising design as a starting point, from the design began to the end of the creation of a detailed analysis and description. The design of network advertisement with Flash software based using ActionSc Ript3.0 language technology and supplemented by other software to achieve a variety of interactive functions. For the problem with its corresponding solution, this paper also has to be described in this paper believe that the reader to understand the design of network advertising has a certain help.

Keywords: online advertising; digital products; Flash；Advertising design

目录

摘要 i

Abstract i

目录 ii

1 绪论 1

1.1 课题的目的和意义 1

1.2 FLASH广告背景 2

1.3 网络广告的发展趋势 3

2 分析 4

2.1 网络广告的国内外研究现状 4

2.2 制作构思 5

2.3 开发工具的选用及介绍 6

2.3.1 FLASH的介绍 6

2.3.2 Photoshop的介绍 6

2.3.3 3DS MAX 的介绍 6

3 设计 8

3.1 设计与策划 8

3.1.1 策划阶段 8

3.2 素材的整理与加工 10

3.2.1 照片处理 11

3.2.2 按钮的设计和制作 11

3.2.3 色彩搭配 13

3.3 网上广告制作 13

3.3.1 主菜单 16

3.3.2 拍照功能部分 18

3.3.3 机身展示部分 21

3.4 网上广告中的音乐设置