我国大学生移动支付影响因素分析研究
毕业论文关键词：移动支付 营销策略 因素 计量经济学 大学生
The Influence Factorsof College Students' Mobile Payment
Abstract With today's market environment, as a result of using a mobile terminal for theconsumption of a new payment, mobile payment, become an important part of mobilecommerce. The growth of the mobile network bring global seamless mobile paymenttechnology foundation, mobile intelligent terminal mobile payment convenience,visible user terminal and user interface, greatly reduce the cost to pay. The currentmobile payment service as a new payment, have broad prospects for development,has developed rapidly in recent years, but the user utilization rate is not high,popularity is not high. As the most easy to accept mobile payments group, collegestudents has become a key figure, vie for relevant operators. By investigating theinfluence factors of mobile payment and related statistical analysis, which provide thefeasibility of mobile payments related operators for college students advice, also helpcollege students to use mobile phone pay shopping consumer's impact on health andsafety.This article first draw out mobile payment related definitions, and then analysisthe influence factors of inhibition of the usage of mobile payment, for collegestudents with the method of sampling investigation, related to the use of questionnaireinvestigation and statistical analysis, to understand the current college students'mobile payment situation. SPSS (Statistical Product and Service Solutions) softwareto study, find influence the composition of the college students' mobile payment, andgive rationalization proposal.
Key Words: mobile payment Marketing strategy Factors EconometricCollege students
目录
摘要Ⅰ
AbstractⅡ
目录Ⅲ
图清单Ⅳ
表清单Ⅳ
变量注释表Ⅴ
1绪论1
1.1移动支付的相关概念1
1.1.1移动支付定义1
1.1.2移动支付方式1
2移动支付的风险因素分析2
2.1移动支付环境的开放性2
2.2移动设备易损坏性2
2.3手机用户权限风险2
3影响移动支付因素实证分析3
3.1研究方法3
3.2影响因素探讨3
3.2.1样本详情3
3.2.2实证分析3
4结论13
参考文献。
1 绪论近年来，随着社会的不断发展进步，4G、3G 技术的城域无线网络的覆盖范围越来越广，使用手机上网的人数激增。《中国移动宣布 CNNIC 互联网报告》显示，到 2015 年 12 月底，中国网民已经超过 6.88 亿，互联网普及率达到50.3%，新增网民人数同比增长 1.1%，由 2014 的 80%增长到现在的 82.4%，移动网民在网民规模范畴初次领先。依据调查显示，除了 9.9%的网民不用手机上网，其他的人都有每天上网， 等价于每日使用手机上网一次以上的的移动网民所占比例是90.1%。各种各样的应用软件几乎涵盖了生活的方方面面，带来便利的同时，也增加了使用的移动支付粘度。随着我国通信技术的进步，和使用移动网络在我国的价格下降在今天的移动智能设备的数量呈现几何增长。移动支付，移动商务的快速和巨大的市场，成为移动商务的发展的关键点。移动支付服务，因为各种应用软件之间的市场份额之战， 迅速进入人们的生活。 移动支付的客户量在短时间内远远大于其他支付模式，因而是我国发展移动商务的关键。本文以高校学生为研究对象，建立模型，分析影响大学生采取第三方移动支付的因素，以及这些组成部分的相互作用。根据相关机构的研究结果，提出切实可行的建议，推动我国移动支付的发展。