摘要本文主要采用问卷调查、访谈和数据统计等方法,对浙江省江干区居民休闲体育消费行为进行了调查，对其现状特征做了分析与研究，研究结果表明,不同年龄阶段以及不同工作岗位的城市居民选择的休闲体育活动项目具有明显的差异性。他们对体育消费也持有不同的观点。就此，本文结合当地体育设施建筑，以及当地的现有条件，提出了居民关于休闲体育的行为的建议,部分地区应该增加基层社区体育设施建设的投入,发展体育产业,为居民创造良好体育环；相关企业或者场馆应该扩大对外开放，增加体育设施的利用率，提高对产品和服务的深层次开发，提出针对江干区居民体育消费行为的对策和建议。61584

毕业论文关键词：江干区；城市居民；休闲体育；消费行为

 Abstract    This paper mainly adopts the questionnaire, interview and statistical methods, conducted a survey on the leisure sports consumption behavior of Jianggan District residents in Zhejiang Province, the current characteristics are analyzed and studied, the results show that the different ages and different jobs of the city residents to choose the leisure sports activities has obvious difference. They also hold different views on sports consumption. In this connection, this paper combined with the local sports facilities construction, and the existing conditions of local residents, put forward suggestions on leisure sports behavior, should increase the construction of sports facilities in some areas of community investment, the development of the sports industry, to create a good sports ring for residents; related enterprises or foreign venues should be expanded open, increase the utilization rate of sports facilities, improve the deep development of products and services, according to Jianggan District residents' Sports Consumption Countermeasures and suggestions of fee behavior. 

Key words: Jianggan District;  urban residents;  leisure sports;  consumer behavior

1.前言 1

2.研究对象和方法 1

2.1研究对象 1

2.2研究方法 2

2.2.1文献资料法 2

2.2.2问卷调查法 2

2.2.3数理统计法 2

2.2.4访谈法 2

3结果与分析 2

3.1调查对象的基本状况 2

3.2杭州市江干区城市居民休闲体育消费的行为特征分析 3

3.2.1杭州市江干区城市居民休闲体育消费意识 3

3.2.2杭州市江干区城市居民休闲体育消费动机 3

3.2.3杭州市江干区城市居民休闲体育消费水平 4

3.2.4杭州市江干区城市居民休闲体育消费内容 4

3.3影响杭州市江干区城市居民休闲体育消费的行为因素分析 6

3.3.1个人爱好 6

3.3.2空闲时间 6

3.3.3场地设施条件 7

3.3.4教练员专业水平 7

4结论与建议 7

4.1结论 7

4.2建议 7

参考文献 9

致谢