摘要  健身俱乐部,是指经营者把健身房(俱乐部) 作为一个经营实体,以盈利为目的,以健身娱乐设施为活动手段,面向大众提供休闲、娱乐和健身服务的企业。商业健身俱乐部是全民健身服务体系中一个重要组成部分，也是体育产业发展的一个重要组成部分，对扩大健身人群、增加社会就业都有着积极的作用。63062

本文运用文献资料法、问卷调查法、访谈调查法等研究方法对连云港市灌南县商业健身俱乐部的现状进行了仔细剖析。研究认为：健身俱乐部对客户市场重新进行正确定位；成立健身行业协会对俱乐部加以规范；俱乐部自身则要深化经营和管理，强化系统管理、拓展经营领域、丰富服务体系、健全营销体系建立网络支持系统；地方政府要加大政策和资金扶持；发展特色项目，走差异化竞争路线。

毕业论文关键词 ： 连云港灌南  健身俱乐部  健身现状   对策研究  经营管理现状

Abstract   Commercial fitness club, it is to point to the owners the gym (club) as a business entity,for-profit, and, by means of fitness entertainment facilities for activities to the general public toprovide leisure, entertainment and fitness services enterprises. Commercial fitness club is in thenational fitness service system an important constituent, also is an important component of thedevelopment of sports industryPoints, the expansion of fitness crowd, increase socialemployment has a positive effect.

 Understands from investigation, the development of commercial fitness club in jiangxiprovince are market positioning is not accurate, the club competition between chaotic, the localgovernment industry regulation and policy support is insufficient, the club itself is not enoughscientific management professional, the club management was not well combined with localculture habit, etc.Research suggests: commercial fitness club to correct market positioning to the customer;Set up fitness industry association to regulate to the club; Club themselves are to deepen theoperation and management, strengthen the system management, expand business areas, richservice system and improve the marketing system to establish the network support system;Local governments should strengthen policy and financial support; Project developmentcharacteristics, differentiation competition route.

Key words ：Lianyungang Guannan，Fitness Present Situation，Countermeasure research，Present situation of operation and management

目 录

1前言3

2研究对象与研究方法4

2.1研究对象4

2.2研究方法4

2.2.1 文献资料法4

2.2.2 问卷调查法4

2.2.3 数理统计法4

2.2.4 访谈法4

3结果与分析4

3.1连云港灌南县健身俱乐部的基本情况4.

3.1.1健身俱乐部的类型4

3.1.2健身俱乐部的规模4

3.1.3健身俱乐部的从业人员与会员人数5

3.1.4连云港灌南县健身俱乐消费者基本情况6

3.2连云港灌南县健身俱乐部经营与管理现状6

3.2.1 连云港灌南县健身俱乐部经营情况6

3.2.1.1 连云港灌南县健身俱乐部经营内容7

3.2.1.2 连云港灌南县健身俱乐部营销方式8

3.2.1.3 连云港灌南县健身俱乐部设备使用情况8

3.2．2连云港灌南县健身俱乐部的管理现状9

3.3连云港灌南县健身俱乐部从业人员概况9

4结论与对策13

4.1结论13

4.1.1根据自身情况合理经营13

4.1.2消费者定位要全面准确服务到位13

4.2对策13

4.2.1加强科学管理，降低经营成本13

4.2.2加强健身理念推广，精细培育健身市场14

参考文献14

致谢1

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