The Reflection of Cultural Factors in the Network News Commentary
Abstract: Network news media products, disseminates specific cultural products and ideas, and reflects the specific cultural norms. Commentary culture in the context of internet mainly manifests the value of the dissemination contents and different cognitive value in Chinese and Western ideology. It has greatly differences in recognition of cultural subject, cultural identity, and the frame of traditional paper media news commentary, which realizes the new changes in cultural patterns. Idea is the core of news commentary, and the extension of idea relies on the cultural value system. This paper aims to discuss the current Chinese context of the internet through the synchronic study of two kinds of culture on China's current network news review of the "Frankfurt school" as the representative of the new Marx's critique of culture and Chinese traditional culture, and to comb complex cultures influencing the current internet, to explore the current new modes and development of the culture of network news commentary by analyzing the commentary subjects’ expected position, cognitive modes and the effect on audience.
Key words: Network Media; News Commentary; Cultural Pattern
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