摘要:节假日电视节目在电视市场激烈竞争的今天越来越受到各个电视台的关注。但是,目前节假日电视节目普遍存在一些问题,如电视节目编排缺乏自我意识,媒体工作者忽视对假日节目品牌的提升,包装宣传、受众反馈都有待提高等状况。本论文以CCTV-1为例,以点带面逐层分析探究节假日电视节目在编排、内容、运营系统及评价体系方面的突围之路,旨在提升电视台的综合竞争力,扩大假日电视节目的市场规模,最终实现假日电视节目的差异化。23630 毕业论文关键词:节假日;电视节目;差异化
Study on Holiday TV Programs’Competition Strategy
Abstract: Attention grows since competition amongst TV program in Holiday is fiercer that ever before. However, problems is still existing and being unseen, like lacking of self-conscious of program layout; ignoring of holiday TV program branding by media workers; packing, advertising and guest feedback is being improved etc. I am going to take CCTV-1 as an example to deeper explore the way of Holiday TV program to success, including program arranging, content, marketing and assessment, aiming at enhancing overall competitiveness, broadening marketing scale and differentiation of Holiday TV programs ultimately.
Key Words: Holiday and vacations; program; differentiation
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