摘 要：随着网络真人秀逐渐开启新的传播方式，网络直播的商业价值开始被广泛关注。 2016 年可谓是网红元年，而作为网红成名的重要平台，实时网络直播平台在这一年也可谓 呈现出井喷式发展。无论是网络直播平台的数量还是参与网络直播平台的人数都有了前所 未有的扩张。从最开始的游戏直播到秀场直播，从明星直播到全民直播，网络直播平台在 生活中的出现频率越来越高，涉及的领域越来越广泛，发挥的作用也更加多样化。本文以 热门的斗鱼网络直播平台为例，结合其持续更新的案例，通过对它内容、特点、优劣势等 的简单研究和对其存在的问题与发展策略的深入探讨，对目前斗鱼网络直播平台发展过程 中现存的主要问题加以梳理，作出警示，并提出针对性建议，以帮助斗鱼及其他网络直播 平台找准正确的发展方向，使他们在飞速扩张的同时，能够更加注重自身的可持续健康发 展。85873

毕业论文关键词：网络直播平台，斗鱼，网红

Abstract: With the network reality show gradually open a new way of transmission, the commercial value of webcast began to be widely concerned。 2016 can be described as the first year of the net red, and as an important platform for the reign of the network, real-time network broadcast platform in this year can also be described as a blowout development。 Whether it is the number of network broadcast platform or participate in the number of online broadcast platform has been an unprecedented expansion。 From the beginning of the game broadcast to the show live, broadcast from the star to the live broadcast, the network broadcast platform in the frequency of life is getting higher and higher, involving more and more extensive areas, play a more persified role。 In this paper, taking the popular field of live fish as an example, combined with its continuous updating of the case, through its content, characteristics, advantages and disadvantages of simple research, and its existing problems and development strategies in-depth discussion on the current fighting fish The main problems in the development of the webcasting platform are sorted out and cautioned, and targeted recommendations are made to help the fish and other webcast platforms find the right direction for development so that they can focus more on their own Sustainable and healthy development。

Keywords: Network broadcast platform, fighting fish, internet celebrity

目 录

一、引言 3

二、文献综述 3

三、网络直播平台的概念界定及优劣势 4

（一）网络直播平台的概念界定 4

（二）网络直播平台源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766 的优势 4

（三）网络直播平台的劣势 5

四、斗鱼网络直播平台的发展现状分析 6

（一）斗鱼直播的基本形式 6

（二）斗鱼网络直播的盈利模式 6

（三）斗鱼网络直播的特色 7

五、目前斗鱼网络直播平台存在的问题 8

（一）内容同质化严重，极度缺乏创新 8

（二）内容低俗化，总体导向偏低 8

（三）直播门槛过低，直播人员参差不齐 9

（四）运作模式雷同，盈利模式单一