探析食品安全危机事件中网络舆情引导策略
关键词：食品安全；危机事件；网络舆情 毕业论文
Analysis of Guiding Strategy of Network Public Opinion in Food Safety Crisis
Abstract：With the development of economy, people's living standard is improving day by day. People's demands for food are from simply filling the belly to the level of eating food safer and healthier. Food safety itself is a sensitive topic, and people's knowledge about food safety is relatively scarce. The spread of network media with its absolute advantage has become the main way that people get news. But some network media pursue sensational effect blindly and report the news in exaggerative way, even making false news in order to cater to the needs of the people. Facing these problems, the government has realized the importance of information disclosure and then put more attention to information disclosure. At the same time, it is very important to guide network public opinion in the food safety events correctly. We must handle this problem from three aspects of government, network media and netizens. Only we attach importance to all the three aspects--government strengthening regulation and guidance, network media boosting self-discipline, internet users improving their media literacy can we do better in network public opinion in the food safety crisis.
Key Words: Food Safety; Crisis Incidents; Network Opinion
目 录
摘 要 1
Abstract 1
一﹑网络舆情及食品安全危机事件概述 2
(一)网络舆情的概念与特点 2
(二)食品安全危机事件概述 3
二﹑食品安全危机事件中网络舆情的表现 3
(一)政府更注重信息公开性 3
(二)受众对食品安全更重视 4
(三)网络媒体从舆情中获取点击率 5
三﹑食品安全危机中网络舆情存在的问题及原因 5
(一)虚假新闻泛滥 5
(二)网络媒体自身 6
(三)受众对食品安全事件的过度敏感 6
(四)大众食品安全知识的匮乏 7
四、如何正确引导食品安全危机事件中的网络舆情 8
(一)强化政府的监管与引导 8
(二)加强网络媒体的自律 9
(三)提高网民的媒介素养 9
参考文献 10
探析食品安全危机事件中网络舆情引导策略
近年来，随着经济全球化的影响，国家经济发展迅速，民众的生活质量日益提高，进而越来越关注食品健康问题，自古民以食为天，再加上最近几年来食品安全危机事件频发，皮鞋酸奶、假羊肉、毒生姜、香精玉米等数不胜数，动摇了民众对食品安全的信心，对自身健康的关注使人们通过各种途径地对食品安全进行监督。网络以其优于其它媒体的特性，已成为食品安全监督体系的重要一环。但是在科技飞速发展，网民飞速增加的同时，网络舆情在体现其作用的同时也带来了一些问题，因此如何完善网络舆情监督，使之在食品安全危机事件中更好的发挥作用，已成为民众关注的焦点。