“弹簧精神”的公益交互概念广告的设计与推广
本课题研究认为，首先学生们在遇到困难与压力的时候，因为心浮气躁等种种原因，无法正确面对困难，解决困难。现在的快节奏生活状态需要大家及时把自己的状态、态度调整过来。这时候就需要我们的“弹簧精神”，引导受众在遭遇压力的时候要学会能屈能伸，在受压力的过程中积蓄力量，最后打败困难、战胜压力。其次，我们的受众是16-25岁的学生，这部分的人群接触新媒体的频率相对较高，所以我们选择的主要平台是新媒体。并且这个年龄段的受众在接受我们的信息传播的时候，不喜欢说教式的传播、教育方式，所以我们的设计内容和风格主要是用高明度的用色给受众愉悦的心情，趣性的画面反映问题，通过趣性的交互设计来引起思考。
本课题的主要内容是介绍选题缘由和社会现象；调研分析；创意设计。作品设计分为线上和线下两个部分。线上部分主要通过微信公众号推送我们的H5交互页面和H5小游戏。线下主要是一些传统的宣传海报、信息图标和折页。当然还有一些周边，有明信片、微信活动的弹簧戒指的赠品。通过线上线下的结合宣传，视觉上用丰富的创意，巧妙地将我们的“弹簧精神”快速、深入地传播到广大学生群体中去，潜移默化地影响传播对象，引导健康的生活和学习状态。
毕业论文关键词：弹簧精神；公益广告；概念设计;H5交互；创意表现。
Abstract This topic is a spring under the extrusion by external force, can store energy converted to rebound this phenomenon as the research object.Aimed at making interesting interactive pages, in order to achieve the purpose of rapid spread, attract attention, arouse interest. And then to guide the audience how to correctly face setbacks and pressure to provide "spring spirit" the theoretical support to deal with problems.
This topic research think, first of all the students at the time of difficulty and pressure, because the impetuous, right in the face of difficulties, to solve difficult. Now the fast pace of life to be timely adjust their own state, attitude. At this time will need our spirit of "spring", to guide the audience when under pressure to learn resilient, in the process of pressure build up our strength, finally defeat the difficulties, overcome the pressure. Second, our audience is 16 to 25 years old students, this part of the people in contact with the frequency of the new media is relatively high, so we choose is the main platform of the new media. And this age audience when accepting our information dissemination, don't like the educational way of communication, education, so we design the style and content are mainly with tall lightness color to give the audience the joyful mood, interesting pictures reflecting problem, caused by fun interaction design thinking.
The main content of this subject is to introduce selected topic reason and social phenomenon; Analysis of the research; Creative design. The design is pided into two parts of online and offline. Online part mainly through WeChat public push our H5 interactive pages and H5 little game. Offline mainly some traditional posters, information icon and folding. Of course there are also some peripheral, postcards, WeChat activities of the spring ring gift.Through the combination of online publicity, on the vision with rich originality, cleverly put our spirit of "spring" spread quickly and deeply to the masses of students, subtly influence communication object, lead a healthy life and learning.
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