The Negative Effects and Its Countermeasures of “Media Rule
Abstract: “Media rule” was firstly mentioned by main broadcaster, Yansong Bai, at the TV show“New1+1”of CCTV. “Media rule” is not certified by the professional terminology.”Media rule” is to manage community through the media, or solve social problems through media exposure, and its essence is rule by men. In really, due to omission of some government departments, the shortages of the law, social vulnerable groups encounter problems that can`t be resolved in time and other issues, “media rule” appears frequently. These kinds of problems have negatively affected the citizens’ daily life and the normal development of our society. Thus, we are studying the expression of “media rule”, analyze the negative effects and the reasons, and present the specific measures effectively. It is important to modify the media’s image, build its fantastic confidence, make the citizens a better life, push forward the development of our society, and create the harmonious society.
Key Word: “Media rule”; The negative effect; countermeasure
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