摘要：网络环境下，舆论去中心化趋势明显，网民话语权被逐渐放大。尤其在面对重大突发性事件时，网民可利用所拥有的一切社交工具来发表自身的意见和看法。而在由众多“声音”堆砌而成的舆论浪潮中，其形成的次生舆论灾害亦受到颇多关注。鉴于在天津爆炸事故中，参与谈论的网民数量多、舆论影响广，且事件热度不减。本文选取天津爆炸事故为主要研究事例，采用文献研究法、案例分析法，通过实证案例对网络环境中如何有效抑制次生舆论灾害进行调查分析，为今后针对重大突发性事件，降低次生舆论灾害的危及程度提供理论依据和现实参考。43684

毕业论文关键词:网络环境；次生舆论灾害；天津爆炸事件

Research on the Generation and Control of the Next Generation of Public Opinion Disaster in the Web Environment -- A Case Study of TianJin Explosion

    Abstract：Web environment, the trend of public opinion to the center of the obvious, the voice of the Internet users are gradually enlarged. Especially in the face of major emergencies, users can use all social tools have to express their own opinions and views, in stacked with many "sound" and the tide of public opinion and the formation of secondary public disasters has also been a lot of attention. In view of the explosion in Tianjin, the number of Internet users involved in the discussion, a wide range of public opinion, and the event is not less than the heat. This paper selects Tianjin explosion as the main case study, using the method of literature research, case analysis, through the empirical case of web environment how to effectively prevent the secondary disasters of public opinion investigation and analysis, for the future for major emergencies, reduce secondary public hazards endangering degree provides theoretical basis and practical reference.

    Key Words:web environment;opinion secondary disasters;TianJin explosion    

目    录

摘  要 1

Abstract 1

一、网络环境下的次生舆论灾害及天津爆炸事件概述 2

（一）网络环境下次生舆论灾害的概念及基本特征 2

（二）天津爆炸事件概述 3

二、网络环境下次生舆论灾害表现 3

（一）事件担责对象被“放大”加重公众对政府不信任感 3 

（二）催化社会非理性情绪表达 4

（三）事件关注点的转移造成舆论价值偏离 5

（四）致使事件直接承担者免于受责 6

三、网络环境下次生舆论灾害产生原因 7

（一）网络媒体为非理性表达提供技术平台 7

（二）受众“群体极化”倾向放大不理智声音 8

（三）幕后推手的蓄意催化 8

（四）“把关人”角色的缺失 9

（五）政府对舆论主动权掌握滞后 9

四、网络环境下次生舆论灾害的治理措施 10

（一）在内容和技术上展开对“意见交流场”的引导 10

（二）加强对分众化舆论主体的针对性引导