摘 要:王菲李亚鹏离婚事件一经新浪微博发出,迅速占据互联网以及传统媒体头条。因此微博作为重要的舆论阵地,对其舆情的搜集和研判十分重要,本文通过对王菲离婚事件的微博文本与用户互动的情况分析发现,在此次事件中舆情传播具有扩散速度快、影响范围广的特点。与此同时,由于名人的高离婚率引发公众对爱情的怀疑和公众对名人隐私的窥探欲望等社会因素也对该事件的舆情传播产生了显著影响。关键词:王菲离婚;微博;传播路径;舆情分析;互动指数7858
WangFei LeiYaPeng Divorce Microblogging Public Opinion Propagation Path Analysis
Abstract:Faye Wong and Li Yapeng have porced, as soon as this event is issued by Sina Weibo, it quickly occupied the headlines of the internet and traditional media. Therefore, as an important public position, it is very important to collect and assess the public opinions to microblogging. In this thesis, by analysis the Weibo text and user interaction about Wong’s porce, the author found that the dissemination of public opinion has the characteristics of the fast diffusion speed and wide range of influence in this event. Meanwhile, some social factors ,such as the public’s suspicion to love caused by the high porce rate of celebrity and the public’s snoop desire for celebrity privacy are also had a significant impact on the dissemination of public opinion of this event.
Key words: Faye’s Divorce; Weibo; propagation path; public opinion analysis; interactive index
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