The Research on the Spread of Micro-blogging rumors and Coping Strategies in Emergencies
Abstract: In the new media age, Micro-blogging rapidly become the important carrier of emergency, although it offer new channels for people to get new information, ti also induce the spread of rumors. This article based on Lass-well’s 5W propagation mode,analyzing the typical incidents of Ya an earthquake, found that the transmitter can become the audience under certain conditions, in turn, the audience can also become the transmitter, that is to say, there is no distinct boundary between them, one can be both of them at the same time. Taking Malaysia event for example, which gave a further analysis on rumors’ features in latent period, but a maximum effect in outbreak period. There is a need to take some actions to avoid the spread of rumors, such as, perfect accusation system, strengthen the supervision and upgrade the quality of netizens ,only this can strangle rumors in the cradle and build a good environment for Micro-blogging.
Key Words: emergency;Micro-blogging rumors;the spread of rumors;coping strategies