摘要:竞技类节目奔跑吧兄弟被浙江卫视推出，至今仍是电视荧屏的焦点。奔跑吧兄弟的原版出自韩国，浙江卫视引进版权后,为了使奔跑吧兄弟的传播内容、形式以及审美文化都符合中国观众的需求，在制作奔跑吧兄弟节目的过程中，加了许多适合国内文化的本土化创作。奔跑吧兄弟通过这类创新,利用明星的人气优势,选择明星作为嘉宾，让各明星以真人秀模式完成预定好竞技任务,录制传播后，得到了广大观众的好评。奔跑吧兄弟在内容上,加入了很多中国传统教育观的信息,在为了完成任务的过程中,使广大观众满足了对这种娱乐性节目的信息接收需求。不仅节目娱乐化得到传播,而且本土化营销在一定程度上也得到了社会大众的肯定,真真正正实现节目在传播和营销上的双丰收。57965

【毕业论文关键词】:真人秀;特色分析;不足与启示

【Abstract】:Dad where to go "by Hunan TV launched after the parenting class program", so far is still the focus of the television screen. "Where" Dad went to the original "Dad, where are we going" from South Korea, Hunan TV after the introduction of copyright, in order to make the "Daddy where" the dissemination of content, form and aesthetic culture China are in line with the needs of the audience, in the process of making "the show where Dad", with a lot of suitable for domestic culture the localization of creation. "Daddy where to go to" through this kind of innovation, with the popularity of the star, selected as a guest star, the star family is scheduled to complete the good programs in the reality show mode,recording and communication, the majority of the audience. "Daddy where to go" in the content, adding a lot of China family tradition education information, interaction between father and children's activities,so that the majority of the audience to meet the needs of the entertainment information receiving program. Not only the programs of entertainment spread, and the localization of marketing to a certain extent, has also been a public affirmation, truly realize the double harvest in the dissemination and marketing programs.

【Key words】: Reality show;Characteristic analysis;Insufficient and enlightenment

目  录

一、绪论 1

（一）研究背景和意义 1

（二）研究的方法 1

（三）研究的创新点 2

二、国内明星户外竞技类真人秀的概述 3

（一）电视综艺娱乐节目类型与特点 3

（二）明星户外竞技类真人秀的概念 3

（二）奔跑吧兄弟节目介绍 3

三、韩国版权娱乐节目对中国娱乐节目的影响 5

（一）中国风与韩流相互交织寓教于乐 5

（二）明星形象年轻化传递阳光的正能量 5

（三）认真挖掘观众的需求和对节目不断创新 6

（四）进行版权合作促进综艺节目成熟 6

（五）以明星之间互动和冲突吸引观众 7

（六）内容任务设置的戏剧化给人启迪 7

（七）奔跑吧兄弟的本土化 8

1、营销方式本土化 8

2、娱乐本土化