Study on Sina Micro-blog Ordinary Users
"Uses and Gratifications" Effect
Abstract: In recent years,micro-blog rise in China,gradually become the widespread use of the network media,the experience and problems that are obtained in the process of meeting the needs of users also attract the attention of researchers.In view of sina micro-blog owns the largest use number and is the most famous micro blogging site in China,this paper selects Sina micro-blog ordinary users as the object of study, uses Literature research method ,case analyzing method and in-depth interview method. uses communication theory of "uses and gratifications",Surveys and Analyses on the use of behavior and psychological characteristics on Sina micro-blog ordinary user through the empirical case,And then explores the degree of satisfaction,the effect of experience and the Influencing factors of Sina micro-blog ordinary user, and insight into the new characteristics of users.Provides a theoretical basis and practical reference for the development of this new media such as Sina micro-blog better, faster.
Key words:"Uses and Gratifications" ; Sina Micro-blog ;Ordinary Users ; effect
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