中国商帮文化与影视传播
摘要：近年来宫廷剧、穿越剧红极一时，而笔者认为在未来几年内商帮文化类型的影视题材会改变这一固定格局。因为商帮文化是从真人真事中提取素材，内容真实、选择性多，又充满传奇色彩，励志的故事也会激励受众得到一些所谓的正能量。我国并不乏商帮文化的影视作品，但是对其进行深入研究的却很少，不少导演仅仅只是看中了商帮文化的题材，为了达到影视作品的戏剧性和曲折可读性而对这些有价值的文化进行随意更改、夸大。鉴于此，笔者对我国商帮文化进行了一番研究，在此基础上，深入探讨商帮文化与影视传播之间的关系。67226
毕 业 论 文 外 文 摘 要
Title： Chinese culture and film business to help spread
Abstract
In recent years,palace dramsa and time travel dramas are very poular,bur in my opinion,the film and television theme which is about business team cultral will change this fixed pattern in the future.business team cultural extracts the material from the true story, it has the real content, rich selectively and legendary, in which inspirational story will inspire the public to get “positive energy” as people said. In China, we have a lot of film and television works about the business team cultural, but
most of them lack of the deeply research on it. In order to achieve dramatic effect and twists readability of the film and television works, many directors made some exaggerated change on the valuable business team culture. In view of this, I had a research for Chinese business team cultural; furthermore, I also explored the relationship between business
team culture and the broadcasting media.
keywrods:The business team cultural Transmission status Dissemination effect Television transmission Transmission status
目 次
1 引言2
2 中国商帮文化研究 2
2.1 中国商帮发展历程 3
2.1.1 明清时期中国十大商帮的崛起 3
2.1.2 盐业促成了商帮的最初崛起 3
2.1.3 十大商帮的发展及兴衰 4
2.2 中国商帮文化独有特征4
2．3 商帮文化传播意义5
3 我国商帮文化影视传播发展历程5
3.1 我国商帮文化影视传播历史6
3.1.1 商帮文化影视剧的诞生背景6
3.1.2 商帮文化影视剧的奠基之作6
3.2 我国商帮文化影视传播现状7
4 商帮文化影视传播效果7
4.1商帮文化影视传播的优点7
4.2商帮文化影视传播的缺点9
5 商帮文化影视传播的影响10
5.1.1 构建现代商帮文化12
5.1.2 商帮文化再传播12
结论 13
致谢 13
参考文献14
1 引言
在报纸、杂志、广播、电视等传统媒体及互联网、移动网络等新媒体迅猛发展的现今社会，“收视率”、“票房”、“点击率”、“口碑”等衡量指标能迅速为受众所知晓，由它们带来的眼球经济更是一块诱人的“蛋糕”，吸引着媒体人绞尽脑汁地去挖掘、发现，甚至引导受众的喜好，力求制作能带来最大回报率的内容。
影视传播作为一种最重要的传播媒体，是最能产生文化共鸣的一种传播方式。胡智锋所著的《电视传播艺术学》中就曾提到“影视艺术作为当今世界影响最大的艺术创造和文化传播方式之一，在跨文化传播中具有最广大的观众群和覆盖面”， 好的影视内容更是可以培养受众的文化素养。论文网