摘要：近几年来，随着我国互联网技术水平快速发展，促使互联网新媒体也发展得如火如荼。其中不同于传统的电视综艺节目的网络自制综艺节目也以各种形态呈现在观众面前，吸引了人们的强烈关注，同时也有必要引起学术界的重视。本文在综合网络自制综艺节目的兴起成因的基础上，对其现状和趋势进行了分析。文章根据对网络自制综艺节目的现状和趋势的分析，最后提出了网络自制综艺节目的发展的对策和建议：1。网络自制综艺节目的特色化要与社会发展相适应；2。重视网络自制综艺节目的原创性；3。重视制度化建设；4。重视网络自制综艺节目发展要达到长远利益和稳定发展双赢。82406

毕业论文关键词： 网络自制综艺；现状与发展趋势；对策分析

The present situation and development trend analysis of Network self-produced variety show in China

Abstract: In recent years, with the rapid development of science and technology, the development trend of Internet new media is also rising。 Different from the traditional TV variety show, the network self-produced variety show in various forms in front of the audience, attracting people's attention, and also necessary to attract academic attention。On the basis of the rise of the comprehensive network self-produced variety show, this paper analyzes the present situation and trend of the network self-produced variety show。 Based on the analysis of the present situation and trend of the network self-produced variety show, the author puts forward the countermeasures and suggestions for the development of the network self-produced variety show: 1。 The characteristics of the network self-produced variety show should be compatible with the social development; 2。 Pay attention to the network Program originality; 3。 Pay attention to institutional construction; 4。 Attention to the network of self-made variety show to achieve long-term interests and stable development of a win-win situation。

KeyWords: Network self-produced variety show; present situation and development trend; Countermeasure analysis

目 录

一、绪论 4

（一）研究目的和意义 4

    （二）研究现状 4

1、国内现状 4

    2、国外现状 5

    （三）研究思路和方法 6

二、网络自制综艺节目的兴起成因 6

（一）外部成因 6

（二）内部成因 7

三、网络自制综艺节目的现状分析 7

（一）节目内容 7

（二）节目形式 8

（三）受众 9

四、 网络自制综艺节目的发展趋势分析 10

五、对策与建议 11

1、网络自制综艺节目的特色化与社会发展相适应 11

2、重视网络自制综艺节目的原创性 12

3、重视制度化建设 12

4、达到长远利益和稳定发展双赢 12

六、结语 13

致 谢 14

参考文献 15

一、绪论

（一） 研究目的和意义