摘要:电视求职类节目不同于纯娱乐性节目，在一定程度上具有教育服务功能。它一方面作为一个平台，一个桥梁连接了企业、电视以及求职者，为企业实现了人才的有效选拔，也为大量求职者提供了职位机会。另一方面作为公共节目，节目中大量职场信息给求职者以及待求职者起到教育和引导的作用。本文首先对电视求职类节目作出整体概述，其次通过案例研究法对已经相对成熟的求职节目《职来职往》进行详细的分析，从它的节目定位、元素、特征等方面深入分析。再次，主要分析目前求职类电视节目所暴露出的问题，包括“重娱乐、轻内涵”、缺乏真实性、作假等。最后则通过对上述《职来职往》成功要素以及目前求职类节目的问题整合分析，扬长避短，结合社会文化发展趋势提出电视求职类节目的未来发展方向。82976

毕业论文关键词:电视求职节目；职来职往；求职者

TV job class research in our country- "job to post to", for example

Abstract: TV job class is different from pure entertainment programs, to a certain extent, have the function of education service。 It as a platform, on the one hand, television and a bridge to connect the enterprise job seekers, implements the talented person's effective selection for the enterprise, also provide job opportunities for a large number of applicants for the job。 On the other hand, as a public program, the program in a large number of career information to job seekers and job seekers have the effect of education and guidance。This article first to TV job class overall overview, secondly by case method has been relatively mature job show "job to post to" carry on detailed analysis, from its positioning, elements and features in-depth analysis。Again, the main analysis of the current job kind of problems exposed by the television shows, including the connotation of the "entertainment,", lack of authenticity, fraud, etc。 Finally, based on the "job to post to" success factors as well as the analysis of the current problem of job-hunting shows consolidation, foster strengths and circumvent weaknesses, TV cover class put forward with the combination of social and cultural development trend of the future development direction。

Key Words:TV cover; Job to job to; Job seekers 

目    录

摘  要 1

Abstract 1

一、电视求职类节目概述 2

（一）电视求职类节目概念界定 2

（二）电视求职类节目基本特征 2

二、电视求职类节目《职来职往》的特色分析 3

（一）紧抓市场的节目定位 3

（二）多角色互动的节目元素 4

（三）类型多样化的节目特征 4

三、电视求职类节目存在的问题 5

（一）娱乐元素过重，文化内涵缺失 5

（二）过于偏重话题和情节的追求 6

（三）可信度受质疑，炒作嫌疑严重 6

四、电视求职类节目未来的发展方向 7

（一）平衡娱乐性和教育性 7

（二）融合多媒体扩大影响力 8

 (三) 形成自己的品牌文化 8

参考文献