摘  要：近年来，科学技术不断发展，互联网与移动终端的结合，使得“全民记者”兴起。“全民记者”时代，普通大众既可以是信息的接收者，也可以是信息的传播者。大众通过手机记录身边发生的新鲜事，通过微博、微信传递出去，新闻记者传播主体权威地位也因此受到强烈冲击，引起公众质疑。笔者采用了文献研究法、案例分析法和归纳总结法，通过对自媒体给新闻记者带来的机遇与挑战的分析，分析探讨出如何让媒体公信力得到提高，角色更加明确，得到社会的认可。并且转变人才培养方向，紧跟时代的步伐，以此来解决自媒体时代下新闻记者的发展问题，得出了自媒体时代新闻记者的发展策略。83258

关键词：自媒体时代；新闻记者；人才培养

The development strategy journalists in the age of media

Abstract: In recent years, with the development of science and technology and the combination of the Internet and mobile terminals, it makes the "national  reporters" popular 。In  "National reporters" era, the general public not only can be the recipient of information, but also can be the disseminator of information。 The public through phone records news and conveyed through weibo, WeChat。Journalists authorities who  spread the main body have been hit hard, which cause the public questioned。 The author adopts the method of literature research, case analysis and conclusions 。Through the media to journalists from the analysis of the opportunities and challenges, it will analyze how to make the media rise credibility and get more clear role and receive the recognition from the society。 Change direction of personnel training and keep development of the era of media reporters, it is concluded about journalists development strategy of since the media age 。

Key words:Since the media age; News reporter; Talent development

目    录

摘  要 1

Abstract 1

一、自媒体概述 2

（一）自媒体的界定 2

（二）自媒体的形态 2

（三）自媒体的特点 3

二、自媒体时代新闻记者的发展机遇 4

（一）内容众多，更快捷获取信源 4

（二）渠道多样，更快速发布消息 5

（三）多元互动，更有效接收反馈 5

三、自媒体时代新闻记者发展面临的挑战 6

（一）“公民记者”兴起，冲击传播主体地位 6

（二）“自我呈现”过当，角色定位不清 7

（三）人才培养模式滞后，新闻人才断层 7

四、自媒体时代下新闻记者的发展策略 8

（一）强化“议程设置”，巩固媒体公信力 8

（二）明确传播角色定位，提升社会认可 9

（三）转变人才培养方向，紧跟时代步伐 9

五、新闻记者的发展展望 10

（一）内容生产专业分布化 10

（二）记者“自媒体”创业普遍化 11

参考文献