Abstract With the rapid development of international trade, Fuzzy Language plays an increasingly important role in Business English Negotiation。 The proper use of Fuzzy Language can promote the success of the negotiations。 First, this thesis introduces the definition and stages of Business English Negotiation。 Then, definition and classifications of Fuzzy Language are discussed。 And it mainly expounds the application of different kinds of Fuzzy Language in different stages of negotiations: the beginning stage, the consultation stage and the transaction stage。 Finally, the conclusion is reached: the accurate and flexible use of Fuzzy Language can better promote international business negotiation smoothly and effectively maintain cooperative relations between the two parties。 85660

Keywords: Fuzzy Language; Business English Negotiation; application

摘要 随着国际贸易的快速发展,模糊语在商务英语谈判中的作用日渐突出。正确使用模糊语可以促进谈判的成功。本文首先介绍了商务英语谈判的定义和阶段,其次列举了模糊语的定义和分类,然后重点讨论了模糊语的不同分类在谈判不同阶段中的应用,最后得出结论:灵活并准确的运用模糊语能较好的促进商务英语谈判的顺利进行,并有效的维护双方合作关系。

毕业论文关键词:模糊语;商务英语谈判;应用

Contents

1。 Introduction 1

2。 Literature Review 2

3。 Business English Negotiation 3

3。1 Definition of Business English Negotiation 3

3。2 Stages of Business English Negotiation 4

4。 Fuzzy Language 5

4。1 Definition of Fuzzy Language 5

4。2 Classifications of Fuzzy Language 6

5。 Application of Fuzzy Language in Business English Negotiation 7

5。1 In the beginning stage 7

5。2 In the consultation stage 9

5。3 In the transaction stage 12

6。 Conclusion 13

Works Cited 15

1。 Introduction 

With the development of international trade which has become increasingly frequent, the foreign trade share of each country is enlarging。 Under this circumstance, if the government, organizations, companies and inpiduals want to obtain maximum benefits in the international trade competition, and occupy the active position in international business negotiations, they should let the negotiators possess negotiation skills。 International business negotiation plays an increasingly important role as the key link of the foreign economic and trade。 During the negotiations, the two sides negotiate, coordinate and adjust their respective economic interests and political interests in order to come to an agreement on the issues of common interest。 To some extent, this kind of negotiation is like a “war”。 In such a “negotiation war” which is tense and full of competition, what should the two sides do to create a good atmosphere, so as to reach an agreement without losing their own interests? On this occasion, Fuzzy Language undoubtedly plays a very important role。 源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766

Through the researches of scholars, they find that in business negotiations, often for the speaker's standpoint and the need of language strategy, negotiators will use standard and precise language, and at the same time, Fuzzy Language is also used to guarantee the preciseness, politeness and efficiency of negotiation, so as to achieve the best effect of business negotiation。 Language is the tool of human thinking and the carrier of culture。 It has both the accuracy and fuzziness, which are the two basic attributes of their own and both are indispensable。 Similarly, the commercial language used in business activities has the same characteristics。 Generally speaking, in order to avoid causing unnecessary misunderstandings in business negotiation, words and sentences should be accurate rather than ambiguous, therefore, Fuzzy Language appears in its inherent characteristics that runs counter to the business language。 However, as the researches on Fuzzy Language were deepening, people find that the appropriate use of Fuzzy Language will make the language more flexible, elegant and decent。 What’s more, it can not only reflect the speaker's good education background, but also increase the friendship between both parties in order to promote the cooperation agreement to be reached。

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