摘要随着经济全球化的发展，中国与其他国家之间的跨文化活动日益频繁，尤其是跨文化商务谈判，已经成为了我国与其他国家交往的必然手段。商务谈判对国际贸易的成功起着重要的作用，而礼仪在商务谈判中又异常重要，因此我们要特别注意礼仪的禁忌。75196

本文将结合一些案例，分析商务谈判中存在的礼仪禁忌，并且提供一些合理建议，以促成更多成功的涉外商务谈判。

毕业论文关键词：跨文化交流，礼仪禁忌，商务谈判 

Contents

1。 Introduction 1

2。 Literature Review 1

3。Taboos of Etiquette in Cross-cultural Business Negotiation 2

3。1 Taboos of greeting 2

3。2 Taboos of dressing 4

3。3 Taboos of gift giving 6

3。4 Taboos of dining 8

4。 Strategies of Avoiding Taboos of Business Etiquette 9

4。1。 Good impression with suitable behaviors in greeting 9

4。2。 The right dressing for business negotiators 10

4。3。 Acceptance and rejection in gift giving 10

4。4。 Perfect preparation for dining 11

5。 Conclusion 12

Works Cited 13

1。 Introduction

With the development tendency of economic globalization, more and more country pays attention to the importance of cross-cultural businesses, so the cross-cultural business becomes popular in recent years。 And the cross-cultural business negotiations become more regular because of the cross-cultural businesses。 In a word, business negotiation is a process of buying and selling in international markets, and every negotiator must search the best way to earn maximum benefits in cross-cultural businesses negotiations, they must use many experiences, time and financial resources in negotiation。 What's more, negotiators find etiquette is an important element in business negotiation from large statistics, because negotiators not only need professional knowledge and their sincerity, but also suitable etiquette。 Sometimes, etiquette is the determining factor。 Therefore, a negotiator should research the taboos of etiquette in cross-cultural business negotiation, if negotiators know more about this, more successful negotiations would be achieved。论文网

This paper is totally pided into five parts。 First, there is the introduction, and next, it is the literature review, and it discusses the taboos of etiquette in cross-cultural business negotiation in the third part, in the forth part, some solutions will be discussed。 Finally, the author will make a conclusion。

2。 Literature Review

People become more and more realistic because they live in the "global village"。 Different countries would deal with different kinds of business etiquette due to different culture。 They should notice the use of cross-cultural business etiquette, so they can build more great business with other countries。 What’s more, business negotiation plays an important role in intercultural business activities。 Consequently, more and more people study the relationship between cross-cultural business negotiation and business etiquette。

In China, some scholars have paid attention to the relationship between cross-cultural business negotiation and business etiquette。 Jiang liting has an article published in the Knowledge Economy about the Application of Business Etiquette in Business Negotiation。 She illustrated many examples in her article。 In addition, Lian meng, a student from Suihua University, made some researches on how to use etiquette in international business negotiation。 Zhang jia, a scholar, wrote an essay of Etiquette in international business negotiation。