Abstract This thesis mainly analyzes the application of euphemism in business negotiation。 The aim of this thesis is to study the importance of how to use the language appropriately during business negotiation in order to develop international trade cooperation between countries successfully。 Firstly, the author introduces the definition and characteristics of euphemism and the related study of euphemism in business negotiation。 Then, the author shows the application of euphemism in business negotiation, such as the application modes of euphemism and problems should be concerned。 The last part of the paper is to give strategies towards business negotiation。 76726

Keywords: euphemism; business negotiation; application

摘要本文主要分析了商务谈判中委婉语的运用研究，目的是通过研究商务谈判中如何正确使用语言来成功进行国际贸易合作。首先，作者介绍了委婉语的定义，特征以及相关研究 。然后作者展示了商务谈判中委婉语的运用，例如委婉语的运用模式和会在谈判中出现的相关问题。最后一部分给出了商务谈判中的解决策略。

毕业论文关键词：委婉语；商务谈判；运用

Contents

1。 Introduction 1

2。 Literature Review 1

2。1 Definition of euphemism 1

2。2 The characteristics of euphemism 2

2。3 Related study of euphemism in business negotiation 3

3。 Applications of Euphemism in Business Negotiation 3

3。1 The application modes of euphemism 4

3。2 Problems should be concerned 10

4。 Strategies towards Business Negotiation 11

4。1 Being tact and generous 11

4。2 Showing modesty and sympathy 12

4。3 Minimizing dispraise of others and seeking consensus 13

5。 Conclusion 13

Works Cited 15

1。 Introduction 

Nowadays, with the development of economic globalization, business communication between countries is becoming more and more frequent。 Therefore, many countries establish cooperative relationships。 As a result, business negotiation plays an important role in international trade cooperation。 To a certain degree, an effective negotiation will increase the possibilities of cooperation between countries。 During the negotiation, parties that involved all want to get the most profits。 Actually, in a negotiation, one party does not want to defeat the other to show his power or success, instead, getting what both parties want is the final goal。 So, for the common purpose and interest, negotiators need to use certain strategies to prevent argument or conflict that may occur。 In order to get this aim, it is necessary for them to create a friendly and harmonious atmosphere。 Using euphemism in business negotiation is one of the most useful strategies, which can help express something indirectly to avoid awkward situations。 论文网

The main aim of this paper is to give readers a scientific understanding of euphemism and some suggestions on using euphemism correctly in business negotiation to eliminate misunderstandings and reach an agreement in international business cooperation。

2。 Literature Review

2。1 Definition of euphemism

Language communication is one of the most common ways people apply in daily life to make friends or to maintain the social relationship。 Your words will directly decide what impression you leave to others。 It is advisable to be polite and avoid the offensiveness during the talk to leave a good impression。 So, smart people would use polite and pleasant words to replace those rude or embarrassing ones。 Therefore, euphemism emerges。