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概要：如今，会展已经越来越走向信息化、科技化、人性化。人们对于会展的认识与需求也日益提升，不再单纯地参加会展，并提取信息，人们想看到的是与众不同，丰富多彩，夺人眼球的展示体验。随之而来的，是各种五花八门的展示手段与形态，常见的如空间设计、道具装置展示、色彩搭配、灯光设计、交互体验等等。人们往往注重眼前这些看见的视觉感受，色彩冲击，而忽略了其他同样重要的感官——声音。
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声音作为展示中一个充分非必要的展示方式，有着传递信息，烘托环境，分隔区域等多功能。声音的存在方便了人们了解会展内容，促进了事物间的交流，同样也会带来更丰富的会展体验与感受。声音的重要性不言而喻，音乐品牌会展则对声音的展示设计要求更为突出。如何运用好声音，并与其他设计元素的结合，对于音乐品牌展示设计具有重要的意义和价值。
本论文通过对音乐及声音在展示设计中的意义、地位及作用；音乐品牌展示设计中品牌形象的定义（案例）；传达的方式（案例）；设计的理念这四个方面进行论述，结合并围绕“YAMAHA吉他”品牌形象，浅谈如何展示策划一项音乐乐器品牌展示。
关键词：音乐、声音、YAMAHA吉他,4412
Discussion on music brand display design planning
Summary:
Nowadays, the exhibition has been more and more towards information, technology, and humanity. People also increases increasingly to understanding and meeting, not to participate in the exhibition only, and extracting information, people want to see is out of the ordinary, rich and colorful, eye-catching display experience. In the train of these, is to show all kinds of means and all kinds, common such as space design, display props device, color collocation, lighting design, and interactive experience. People tend to focus on immediate these see visual feeling, the color impact, while ignoring other equally important senses -- voice.
Sound as a display in a fully not necessary to display, with the transmission of information, show the environment, separated regions and other functions. The presence of sound is convenient for people to understand the exhibition content, promote the communication between every things, it will also bring richer exhibition experience and feeling. It is self-evident importance of sound, music brand exhibition display design to the voice of the requirements of the more prominent. How to make good use of voice and with the other design elements combined, for music brand display has the vital significance and the value of design.
This thesis based on the music and sound in the display design of the significance, status and function of music brand; brand image design definition; communication way; design concept of these four aspects, combined with and around the " YAMAHA guitar " brand image, how to display a musical instrument brand exhibition planning.
Keywords:
Music, sound, YAMAHA guitar
目录
引言 4
一、绪论 ••4
（一）研究的目的与意义 4
（二）国内外研究的背景及发展 ••4
（三）论文采用的研究方法与手段 ••4
二、展示设计中的声音与音乐 5
（一）声音与音乐在展示设计中的意义 ••5
（二）声音与音乐在展示设计中的地位 ••5
（三）声音与音乐在展示设计中的作用 ••5
三、音乐品牌展示设计中品牌形象的定义 •6
（一）案例一：Gibson Guitar 6
四、音乐品牌展示设计中信息传达的方式 •7