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摘 要留守儿童，众所周知，社会都普遍存在和认识的一个现象。而面对一个普遍存在的问题的时候，大家在心里和视觉上都会存在一种忽略感和平视感。当只有看到比较可怜的留守儿童的时候，社会人的普遍心里有的就是同情心。在现代社会当中，关爱留守儿童的普遍方式就是某个组织进行送爱心的活动，进入到留守儿童集中的地方，为他们送去学习用品，生活用品。相关性的政策也就是，针对较为贫困的留守儿童家庭，相关政府会发放扶助金，以此来帮助留守儿童。这些送爱心等等的一些行为，给留守儿童送去的仅仅是物质上的帮助和经济上慰藉。33843
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此次的毕业设计的主题关爱留守儿童，是想真正的意义上唤醒人们对留守儿童的真正的帮助与关爱。在物质上和经济上的帮助方面，其实很多留守儿童的家庭，家庭经济并不困难，只是迫于某种现实的问题，父母才选择去外地工作。在贫困的留守儿童的家庭当中，在针对很多外界的物质的帮助上，只是在某个特定的时期对留守儿童的家庭经济上有了一定的帮助和缓解，这也并不是长久之计，所以，表面上，外界在不断地给予留守儿童的帮助，但却不能解决它的根源问题。关爱留守儿童的主题，就在于“关爱”这个词。留守儿童为什么需要关爱？他们有什么不一样的/为什么要特别关注？他们要的是什么样的关爱？你们给的是他们想要的么？
毕业论文关键词：留守儿童 公益广告 关爱
Abstract Left-behind children, is well known, are common social and understanding of a phenomenon. And face a common problem, everyone in the heart and there is a kind of ignored on the visual sense depending on the sense of peace. When only see a poor left-behind children, the society of some common heart is compassion. In the midst of modern society, care for left-behind children's universal way to send the compassion activity, is an organization where centralized into the left-behind children, sent to school supplies for them, and supplies. Correlation policy is, in view of the left-behind children of poorer families, related government will assist gold, to help left-behind children. These send love and so on some of the behavior, to left-behind children sent to only the material help and economic comfort.
The graduation design topic care left-behind children, is want to awaken people to the true meaning of real help and care left-behind children. In terms of material and economic help, in fact a lot of left-behind children in the family, family economy is not difficult, only under some realistic problems, parents to choose to work outside. Left-behind children in poor families, with the help of the material for many outside, just in a certain period of left-behind children have made a certain help and the family economic relief, this is not a long-term solution, and so on the surface, the outside world in constant to help left-behind children, but it can't solve it at the root of the problem. Love theme of left-behind children, is that the word "love". Why do left-behind children need love? They have what different/why do you want to pay special attention to? What kind of love they want? You give is what they want?
目录
摘要•4
前言•6
第一部分 项目简介与毕业设计创作分析说明
一、毕业设计选题缘由与过程说明•7
二、社会现象说明•7
三、毕业设计项目介绍•8
（一） 项目名称•9
（二）项目研究主题•6
（三）项目目标对象•6
（四）项目传播对象7
(五)项目研究内容9
（优尔）项目目标及意义 •9
四、项目计划安排与执行过程简述