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摘要：近年来，多数的现代商业展览将体验互动设计作为设计的核心，体验设计已经成为将来商业展览设计发展的主要趋势之一。体验设计是一种可以将所需要传达的信息进行高效、准确地传达的设计方式，它所设计的是一种情感，是一种具有个人的唯一性的内在的情绪，虽然这种情绪是一种看不到摸不着的精神层面的所在，但是体验设计所带来的商业影响非常大。因此如何对现代商业展览的空间与体验设计进行构建和创造，通过怎样的方式和技巧让客户感受到即身临其境又能够充分体会到所展示的商业产品的设计灵魂所在是当今商业展览行业备受关注的焦点问题。将现代商业空间设计中的展览展示元素加以提炼，经过精心的设计，可以有效地传达商业展示的意图并带来商业利润，达到较好的效果。同时将体验设计应用到商业展览活动中，需要设计师对商业空间展览元素具有独到的见解和明锐的洞察力，因此本文针对如何设计现在商业展览空间，如何利用商业展览活动中的体验设计创造更多的商业利润进行了深入的探讨和分析。35184
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毕业论文关键词：商业展览、体验设计、展示、商业价值
The analysis on the application of modern commercial exhibition space and experience design
Abstract: In recent years, experience interactive design become the core of the majority of modern commercial exhibition, the experience design has become one of the main trends in the future commercial exhibition design field. Experience design is a kind of design model which can transfer the design in formations effectively and accurately. The experience design's expression is a kind of inner emotion which is uniqueness and inpidual, although this emotion is a kind of spiritual of scratching no one can see, business impact caused by the experience design is very big. Design of the commercial exhibition space with the experience design is very important, how to improve the techniques of making customers feel immersive and the design soul of commercial products is the focus in today's commercial exhibition industry. Exhibition of modern commercial space design elements can be refined through elaborate design and can effectively convey the intention of the commercial display and bring commercial profit.Adding the element of experience design to the commercial exhibition activities at the same time need acute insight and original opinion on commercial space exhibition. So this article's content is how to design commercial exhibition space and how to make use of experience design in commercial exhibition activities. On the other hand, how to create more business profits through that way has been carried on of the deep discussion and analysis.
Keywords: Interactive, People-oriented, exhibition
目录
一、绪论 4
（一）研究的目的与意义 4
（二）国内外研究的背景及发展情况 4
1.国外发展情况 4
2.国内发展情况 4
（三）论文采用的研究方法与手段 4
二、产品和产品理念的体验 4
（一） 体验设计中的情感共鸣 5
（二）体验设计中的以人为本 5
三、产品价值的体验 5
（一）体验设计中的多样性感知 5
1.体验设计中的功能价值感知 5
2.体验设计中的材质和空间美价值感知 6
3.体验价值的分类和表现形式 6
（二）体验设计中审美多元化 6
1.审美疲劳的产生与审美需求的变化 7
2.审美多元化 7
（三）现代展览设计中体验设计调研 7