摘要经过了解花茶的文化，结合现在先进的包装设计理念，以最新的发展趋势为方向，本论文从花茶包装设计的色彩、图案、文字和包装材质的审美因素进行分析。想要花茶包装设计得到发展，不仅要有漂亮的外观，还要有自己独特的品牌文化和品牌形象。经过调研后，我决定设计一款受二三十岁女性喜欢的花茶包装，它的定位从清新、自然、健康出发。 我的设计主要是从包装的色彩、图案、文字和材质来体现。我打算将花卉、叶子与茶壶结合作为插图，不同花茶的包装用不同的花卉，同时茶壶的形状也是不同的，以此来区分包装。整体色彩比较小清新。标志是由细线条拼接而成“花草间”，中文与英文结合。包装的材质是选择带有一些肌理又有质感的艺术纸。57345

毕业论文关键词：花茶包装、色彩、图案、文字、材质

Abstract After understanding the tea culture, combined with the now advanced packaging design concept, to the latest trends for the direction, the paper from the aesthetic factors of the tea packing design colors, patterns, characters and packaging materials analysis. To development of tea packaging design, not only beautiful appearance, but also have their own unique brand culture and brand image.

Through research, I decided to design a popular with women in their 20s and 30s tea packaging, its location from fresh, natural, healthy start. My design is mainly from the color of the packaging, design, text and material to reflect. I'm going to combined with flowers, leaves and the teapot as illustrations, the packaging of scented tea is different with different flowers, and the shape of the teapot is different, in order to differentiate packaging. The overall color is relatively small fresh. Marks are made of fine lines and into the "flowers", the combination of Chinese and English. The material of the package is to choose art paper with texture and texture.

Keywords:Flower tea packaging, colors, patterns, text, texture

目录

摘要 I

Abstract II

引言 5

第一章 概述 5

1.1 研究背景 5

1.2 研究¬目的与意义 5

1.3 研究内容 5

1.4 研究方法与手段 6

1.5 研究思路 6

第二章 同类产品的包装分析 7

2.1 花茶市场调查 7

2.2 市场上现有花茶包装分析 7

2.3 总结现有包装的优点和缺点 9

第三章 毕业设计说明 9

3.1 设计构思 9

3.2 标志设计 10

3.3 插画设计 10

3.4 盒型设计 11

3.5 整    体 12

3.6 海报设计 13

第四章 总结 13

4.1全文总结 13

致谢 13

参考文献 14

引言

    随着经济的发展，现代人对生活品质以及健康越来越重视，我们以喝下午茶来缓解工作的疲劳。可以美容养颜的花茶就得到了女性的青睐。古代有“上品饮茶，极品饮花”的说法，现代亦有“男人品茶，女人饮花”的表达，喝花茶不仅能减轻白领的疲惫，还能给人带来健康，因此，它有很大的市场，