摘要卫浴空间是供居住着便溺、洗浴、盥洗等日常公共卫生活动的空间。它对每个人来说都是最私密的地方。随着城市的快速发展和日益增长的商业竞争，人们对生活品质的追求也在不断提升，对卫浴的需求和品质不短加强。现今，由于传统设计思路的影响使卫浴展示设计缺乏新意，大部分卫浴展示设计仅仅注重卫浴展品的形象，把卫浴产品打造成高大上这一单一的形象。展示设计的主体是人，人通过视觉欣赏，由此引发情感，深入体验产品。在这整个过程中，视觉是首要元素，而色彩是点亮视觉冲击的首要元素，并承载着情感，带领人们深入体验产品。本文旨在添加其他元素设计，改变卫浴单一的形象。达到增强产品趣性，吸引大众眼球的效果。59708

本文以卫浴空间展示的理念和前景为理论依据，通过调研，查阅资料等方式总结卫浴设计中的色彩情感体现方式和展示手段，结合展示实例设计，旨在通过研究和深入分析，可以达到丰富卫浴形象，改变卫浴展示效果单一的局面。

毕业论文关键词：卫浴展示空间设计、色彩、情感

Abstract The space that defend bath is for live defecation, bath, wash one's hands and daily activities of public health in space. It is for everyone is one of the most private place. With the rapid development of cities and the growing commercial competition, people in the pursuit of quality of life are also rising, the demand for sanitary ware and quality is not short. Nowadays, because of the influence of the traditional design thinking make bathroom display design originality, most of the display design only pay attention to the image of sanitary ware items, wei yu the product that defend bath into a tall on a single image. The main body of display design is people, people through visual appreciation, the resulting emotion, in-depth experience products. In the whole process, the visual is the primary element, and the color is the first element of light visual impact, and bearing the emotion, lead the people deeply experience products. The purpose of this paper is to add other elements design, change the wei yu of a single image. The effect of products to enhance interest, to attract the public eye.

In this paper, the space that defend bath shows the ideas and prospects for the theoretical basis, through research, check data and summarize wei yu emotional way and color display technique in the design, combining with an instance of display design, through research and analysis, can achieve abundant image that defend bath, change the wei yu show the effects of a single situation.

Keywords: show that defend bath space design, color, emotion

摘要

一、绪论

1.1,研究的目的和意义  .4

1.2.国内外研究的背景及发展情况.5

1.3.研究方法与手段..5

1.4研究思路..5

二、卫浴展示设计的发展及展示形式

2.1卫浴展示设计的发展 ..6

2.2卫浴展的展示形式.6

2.3卫浴展中色彩情感的表现手法.7

三、卫浴展示设计的色彩情感概述

3.1色彩情感的寓意—色彩和情感的表达.8

3.2色彩和洁具的结合  .9

四、色彩情感在AMPM卫浴品牌展示设计中的应用

4.1概念策划 ....10

4.2设计定位12

4.3设计构想12

4.4策划方案13

  4.4.1功能布局 .13

  4.4.2人流导向 .13

  4.4.3展示设计方案  .14

4.5色彩情感在AMPM卫浴品牌展示各环节中的具体应用 17 4.5.1材质在展示设计中的应用 ...17

4.5.2卫浴空间的色彩情感设计 ...18

 4.5.2.1色彩情感与展台造型  ...18

 4.5.2.2色彩情感与展品展示  ...19