摘要： 此次的课题是运用FLASH制作一个关于灯具的网络广告，该网络广告要求要有完善的交互功能，合理的演示效果以及详细的操作动画。对于课题提出的要求，论文首先分析了基于FLASH的网络广告的优势和特点，并结合其历史背景，发展过程，国内外的研究现状和水平，以及今后的发展趋势得出了该课题的可行性。接着论文分析了现代人们对于灯具的需求渐渐从照明功能转向装饰功能和氛围渲染的这一变化，来确定网络广告的设计风格。网络广告的设计包括整体的框架设计，单个的页面设计，界面导航，还有图片、文字、音乐配合的协调性都是此次设计的重点，所有的东西都要契合所设定的设计风格。论文还分析网络广告的难点所在，怎么样设计出好的交互功能，以及运用ActionScript的代码来实现一些动画效果。解决该课题的重点难点问题是我们完成设计的关键所在，论文里详细的论述此次灯具网络广告的设计理念，视觉要素和设计框架，每一点都细致的进行分析，特别对于设计框架的重点步骤会配以图片进行阐述。最后对于该作品里没能实现的功能以及今后的改进方向，都会有简短的介绍。62174

毕业论文关键词： 网络广告；灯具；FLASH；交互设计

Based on FLASH of lamps of network advertisement animation display

Abstract:  This subject is to use FLASH to produce a network advertising about lamps, the network advertising claims to have perfect interaction function, reasonable demonstration effect, and detailed operation animation. For project demands, the paper first analyzes the advantages and features of network advertisement based on FLASH, and combined with its historical background, development process, the domestic and foreign research present situation and level, and the future trend of the development of the feasibility of the project. Then the thesis analyzed the modern people gradually to the demand of lamps from lighting to decoration and atmosphere rendering this change, to determine the design style of online advertising. Internet advertising design including the overall design, the framework of a single page design, navigation interface, and pictures, words and music with the coordination of all is the focus of the design, all the things will be fit for the design of the style. Paper also analyses the difficulty of online advertising, how to design a good interactive function, and use ActionScript code to achieve some animation effects. Solve the problem of the difficult problem is the key to us to complete the design, the paper detailed discusses the design concept of the lamps of online advertising, visual elements and design framework, every bit of detailed analysis, especially for the focus of the design framework steps will match with the picture. Finally for the works failed to achieve the function as well as the future improvement direction, will have a brief introduction.

Keywords: The network advertisement; Lamps and lanterns; FLASH; Interaction design; 

目录

摘要 i

Abstract i

目录 iii

1 绪论 1

1.1 课题的目的和意义 1

1.2 网络广告的优势和特点 1

1.3 国内外网络广告的研究现状和水平 2

1.4 网络广告的发展趋势