摘要：在如今经济快速发展的时代，公司形象的好坏有非常重要的影响。公司的设计装潢将带来第一印象，特别是首次合作的客户会根据企业的装饰评判该企业的合作机会。除此以外，2l世纪的科学进步和企业市场经济迅猛发展，特别是剧烈的市场竞争加快了工作节奏，员工的工作时间不断延长。而如今对办公空间要求越来越高，一个好的工作环境也越来越重要。办公空间中办公家具的布局、室内通风采光、人流动线等都会直接影响员工的精神状态和工作效率。传统模式的办公环境已经无法满足新的要求，怎样合理分配使用先进的办公设备就显得尤为重要。简约设计是近几年来设计界倡导的一种现象，是当代艺术和当代艺术运动的理想追求。本文的主旨在于通过设计师的视角，尝试用简洁的设计手法来满足人们对办公空间和办公环境本能的需求。63457

毕业论文关键词： 简约风格，办公空间，陈列，人性化

The Research about Advertising planning of company office design—— Take Shanghai cited culture communication Company Limited as an example

Abstract：In an age of fierce commercial competition, a company's image has long occupied an important position, corporate image of enterprise decoration is particularly important. Enterprise decoration is amount to the face of enterprises. The design of office space directly affects the customer's first impression of the company. Moreover, 21st century’s scientific and technological advance and the development of market economy, especially the fierce competition in the market make the pace of work faster. People's office hours are prolonged, which makes the design requirements of modern office space environment higher and higher. The comfort of the work environment is becoming more and more important, even personal identity, psychological needs and attitudes, ways of working, etc. The layout of the office, ventilation, lighting, stream of people tones and so on design appropriate or not have a great effect on staff's mental state and work efficiency. The old office equipment was no longer adapted to new demands. How to make the high-tech office equipment play a better role requires a good office space design and planning. Brief doctrine is a phenomenon that has been mentioned by designers, painters, musicians and writers in the past few years——An obsession with ideals in fashion and Contemporary Art. Brief doctrine meets the emotional, instinctive, and rational demands of the space environment in a concise and expressive form.

Keywords：Contracted style，Office space，Function，Humanized

目  录

一、办公空间设计概述 1

       （一）办公空间发展现状 1

       （二）办公模式分类 1

            1、传统办公模式 1

            2、现代简约办公模式 1

二、广告策划类公司的特点 2

       （一）公司的创意性特色 2

       （二）人力资源模式 2

       （三）团队协作特色 2

三、广告策划类公司办公空间的设计要求 2

       （一）广告公司的功能设计要求 3

            1、一般公司的功能要求