摘要：本文就图形在首饰品系列包装设计上的运用所涉及的相关问题进行探讨，论证图形之于首饰品包装设计的重要性，和图形在首饰品包装设计中需要加强的方面，使图形在首饰品包装设计中发挥更深远的影响，令首饰品包装带来新的面貌。67315

城市的快速经济化发展和日益增长的商业竞争，人们消费水平的增长，带动了对奢侈品需求日益增加，奢侈品的消费层也在不¬¬断的扩大。人们在吃穿住行外，对生活的品质有了更多的追求。而首饰品既为奢侈品又为装饰品的独特个性马上进入了大众的眼帘，首饰设计的不断发展也让市场对于首饰包装的设计要求越来越高。尽管首饰的包装对首饰本身有着重要意义，但目前来看其设计并未得到应有的关注。

摘要因此当人们对首饰品的需求不再仅停留于保值增值的层面，而是逐步提高了对品牌整体设计、品质与体验的要求时。如果能在优秀首饰设计的基础上配以好看的首饰包装设计，那必定能给市场带来更多惊喜。

毕业论文关键字：包装设计、图形、情感因素、延展性、首饰品包装

Analysis on the Function of Graphics in Series Jewelry Packaging Design

Abstract: This paper discusses the related problems involved in the application of graphics in packaging design, demonstrates the importance of graphics in packaging design, and the need for graphics to be strengthened in packaging design, so that graphics are more far behind in packaging design Impact.

The rapid economic development of the city and the growing commercial competition, the growth of people's consumption level, led to the growing demand for luxury goods, luxury consumer layer is also constantly expanding. People eat and live outside the line, the quality of life with more pursuit. And the first jewelry for both luxury and ornaments for the unique personality immediately entered the public's eye, jewelry design continues to develop the market for jewelry packaging design requirements are getting higher and higher. Although the jewelry packaging on the jewelry itself has important significance, but the current point of view its design has not received due attention.

With the prosperity and development of economy and design, people's demand for jewelry is no longer only stay in the preservation and appreciation of the level, but gradually improve the overall design of the brand, quality and experience requirements. Therefore, if you can on the basis of excellent jewelry design with a decent package presented in the consumer barely, it will be able to bring more surprises to the market.

Keywords: Packaging design, graphics, emotional , extensibility, jewelry packaging

目录

摘要 2-3

目录 4

引言 5

第一章、首饰品品牌设计定位 5

1.1 市场调研 5

1.2 品牌与包装分析 6

1.3 产品定位 6

1.4 目标人群定位 6

第二章、刻品牌设计展开 6

2.1 “刻”品牌故事 6

2.2 “刻”LOGO设计 6

2.3 图形设计 6

2.4 品牌颜色选择 6

2.5 包装设计结构 6

2.6 海报设计 9

第三章、总结