摘要：本篇文章就展示设计中的商业品牌、装饰材料以及陈列搭建所涉及到的相关学术问题进行探索和讨论，力求将现代展示设计的价值最大化，打造具有现代美学以及商业价值为一体的展览展示空间。  80896

展览展示设计在最近的几年中发展迅速，成为了将各个设计理论和知识相结合的一门综合设计专业，所以说会展展示的水平也更加综合化和专业化。无论从展现活动所涉及的内容范畴、文化背景、商业价值和目的作用以外，我们要做的是要将场地、材料搭建以及陈列艺术上与其相结合。而想要实现好优秀的展览展示设计，选取合适的装饰材料成为了实现的必要基础，在了解了品牌的企业文化、历史和商品特性，结合空间场地后，选择最正确的装饰材料，利用它们的性能和特点,按照不同的展览选择不同的材料,巧妙的对其进行组合与搭配，发挥它们长处，创造融合又新颖的观展体验，材尽其能、物尽其用，达到当代展览展示设计的所有条件，给品牌方以及观展者都满意的效果。

这次的展览展示主题——施华洛世奇水晶展，首先我会将对其品牌的形象进行分析。将会使用到透明材质，例如亚克力、玻璃等来表现出品牌的特点，并加以叠加运用，用设计引导消费者所接受到的营销氛围，缺不失品牌的艺术美感。因此，在此次的展示设计中，对于亚克力等在其中所发挥的作用是至关重要的，也是本次论文着重叙述的主题。相信这次的方案能够起到加强展示效果以及品牌形象的作用，也是设计创新的一个突破口。

毕业论文关键字：展示设计；陈列；品牌；材料……

The exploration of modern design materials——

Application of acrylic in Swarovski

Abstract: This article presents the design of commercial brand, decoration materials and display structures involved in the related exploration and discussion about academic issues, and strive to maximize the value of modern display design, with modern aesthetics and the commercial value for the integration of exhibition space。 

Display design in recent years, the development of display design became a pluralistic integration design pendant, exhibition level is more comprehensive, and tend to be more professional, so, no matter from showing the content of the activities involved category, culture background, commercial value and the function of purpose, we have to do is to change the venue, material structures, and combining with art on display。 And adornment material is the realization of exhibition design basis, only fully understand or master performance and characteristics of decoration materials, according to different properties of exhibition reasonably select material, clever use of its advantages, achieve material make to efficient, finally to meet the requirements of modern exhibition design。 

On the theme of the Swarovski Crystal Exhibition, through the analysis of its brand image, will be a large number of applied to transparent material, such as acrylic, glass, etc to reflect the 

characteristics of the brand and commercial value, with the design guide consumers to accept the marketing environment, lack of do not lose the artistic aesthetic feeling of the brand。 Therefore, in the exhibition hall design, for acrylic, etc in the exhibition hall of the role is not to be ignored in the design of, is to strengthen a space effect and important elements of the brand connotation, is a breakthrough of design innovation, to highlight the effect can play an immeasurable role。 

Keywords: display design; display ; brand; material。。。。。。 

目  录

上海应用技术大学