[16]薛承鑫.影响男性消费者消费行为的因素文献综述[J].经营管理者.2013(19)
[17]MA Eastlick, SL Lotz, P Warrington.Understanding online B-to-C relationships: an integrated model of privacy concerns, trust, and commitment[J].Business Research, 2006
[18]McKnight D.H., L.L. Cummings, and N.L. Chervany. Initial Trust Formation in New Organizational Relationships[J]. Academy of Management Review, 1998,(3).
[19] Kim,E.,S Tadisina.Factors Impacting Custom-ers‘Initial Trust in E-businesses:An Empirical Study. Proceedings of the 38th Hawaii Interna-tional Conference on System Sciences . 2005
[20]Koufaris, M., and W. Hampton -Sosa. The Development of Initial Trust in an Online Company by New Customers[J]. Information and Management, 2004,(6).
[21]Kim,D.J.A multidimensional trust formationmodel in B-to-C e-commerce:a conceptual framework and content analyses of academia/practi-tioner perspectives. Decision Support . 2005
[22]B.A.Gillham,F. Crous,The construction and evaluation of a scale of consumer shopping experience.South African Journal of Industrial Psychology , 2003, Vol.29 (3), pp.
[23]Carlota Lorenzo Romero. Consumer behaviour in an online shopping environment: Effects and interactions. [M].Universidad de Castilla - La Mancha (Spain),2005
[24]Bei (Amy) Du,John Paynter,AndréM.Everett.Determinants of Consumer Trust in e-Commerce:An Empirical Study.Proceedings of the Sixth International Conference on Information and Management Sciences .2007
节日网络促销策略文献综述和参考文献(2):http://www.youerw.com/wenxian/lunwen_53927.html