摘 要本课题以江苏师范大学的校园贫困生为研究对象，通过实地调研法，问卷调查法，文献检索等方法对在校贫困大学生进行分析与研究，旨在为这些学生提供一些生活和学业上的帮助，展现江苏师范大学的学生之间的团结互助的友爱精神，进而为“忆源”爱心基金校园公益广告创意设计提供准确科学的方法与理论支撑。本文经调查研究认为，第一，原有的校园公益形式过于简单，周期短，不能在校园内达到预期的效果，大家很快就会忘记曾经在校园里组织过哪些公益活动；第二，现代社会由于各种矛盾的事务，比如说捐款的数额到受助者手里就少了很多，在中间的环节被吃掉了等等，导致大家对公益的态度是半信半疑的态度；第三，贫困生在心理上也会有些自卑，帮助他们增强自信也是目标之一，他们的自卑心理也都是大部分来自于经济方面的原因。本文研究的主要内容是：江苏师范大学忆源爱心基金公益广告创意设计与传播方案。第一章，课题介绍与毕业设计创作分析说明；第二章，“忆源”爱心基金公益广告的调研及分析；第三章，“忆源”爱心基金广告传播策略。第四章，“忆源”爱心基金广告创意设计分析；第五章，“忆源”爱心基金传播活动策划方案；第优尔章，结论。37226
毕业论文关键词：江苏师范大学；忆源爱心基金；创意设计；推广传播；AbstractThis topic to Jiangsu normal university campus poverty students as the research object, through fieldsearch method, questionnaire survey method, literature retrieval method of impoverished college students foralysis and research, aiming to provide some life and academic help for the students, to show solidarity andutual support between Jiangsu normal university students the spirit of fraternity, then for "Yiyuan" love fundmpus public service advertising creative design to provide accurate scientific methods and theoreticalpport. After the investigation and study that the first, original campus public welfare of the form is toomple, short cycle, not in the campus reached expected effect, we will soon forget once on campusganizations in which public welfare activities; the second, modern society due to all kinds of contradictionsthe affairs, for example, the amount of the donation to the recipients in the hands of a lot less, in the middlert of was eaten, and so on, lead to everyone on the public's attitude is the attitude of uncertainty; third, theor students in psychological will some sense of inferiority, to help them enhance the self-confidence is onethe goals, their inferiority complex are also mostly from the economic reasons of it.The main contents of this paper are: Jiangsu Normal University "Yiyuan" love fund design and publicrvice advertising creative solutions. The first chapter, the topics and graduation design analysis; the secondapter, "Yiyuan" love fund public service advertising research and analysis; the third chapter, "recalled" lovend advertising communication strategy and orientation of. Chapter four, "Yiyuan" love fund advertisingeative design and analysis; chapter five, "Yiyuan" love fund communication plan; chapter six conclusion.Keywords: Jiangsu Normal University; "Yiyuan" love fund；creative design; disseminate；
目录
摘要1
Abstract2
前言3
第一部分 课题介绍与毕业设计创作分析说明
一、 毕业设计选题由来4
二、 毕业设计课题介绍4
（一）研究目的和意义4
（二）课题研究的对象与主题及内容5
（三） 研究方案与计划安排及预期达到的目标6
（四）研究过程中的困难以及解决的措施7
三、 课题总体评述与小结 7
（一）课题总体评述8
（二）小结 8
第二部分 “忆源”爱心基金公益广告的调研及分析 爱心基金公益广告创意设计与传播方案:http://www.youerw.com/xinwen/lunwen_35948.html