摘要 “花工坊”鲜花手工制品是一种纯天然純手工的产品，产品主要包括面膜、花水、手工皂、香薰蜡烛、香包。针对的客户群体是女性，所以包装的风格是女性化的并以花卉为元素的设计。
在图形上采用的是底纹式的图形设计，借鉴了日本友禅纸的风格，花纹多样，形式感强 ，色彩丰富饱满，为的是体现鲜花的色彩缤纷，总类繁多的特点和礼品包装的设计。产品分为四个系列，分别以产品中所含的花来区别。四种花（玫瑰，山茶花，金盏花，薰衣草）具有不同的四种颜色：红，绿，黄，紫。底纹，花卉与色彩也因此而不同。31820
毕业论文关键词手工，鲜花，底纹式
Abstract
"Huagongfang" flowers handmade products is a kind of pure natural handmade products, the main products include mask, floral water, soap, scented candles, sachet. The customer base is female, so the style of packaging is feminine and the design of flowers as the element.
Used in the graphic is shading type of graphic design, from the Japanese paper style, various patterns, a strong sense of form, color rich and full, to reflect the flowers colourful, the total range of features and gift packaging design. Products are pided into four series, respectively, in the product of the flowers to distinguish. Four kinds of flowers (roses, camellias, calendula, Lavender) has four different colors: red, green, yellow, purple. Flower color and shading, and therefore also different.
Abstract
"Huagongfang" flowers handmade products is a kind of pure natural handmade products, the main products include mask, floral water, soap, scented candles, sachet. The customer base is female, so the style of packaging is feminine and the design of flowers as the element.
Used in the graphic is shading type of graphic design, from the Japanese paper style, various patterns, a strong sense of form, color rich and full, to reflect the flowers colourful, the total range of features and gift packaging design. Products are pided into four series, respectively, in the product of the flowers to distinguish. Four kinds of flowers (roses, camellias, calendula, Lavender) has four different colors: red, green, yellow, purple. Flower color and shading, and therefore also different.
Key word
Hand, flowers, shading type
目录
摘要.1
引言.3
一.设计定位. 3
1.1市场调查研究.3
1.2品牌与包装分析 3
1.3产品定位.4
1.4目标人群定位.4
二.设计展开4
2.1LOGO设计.4
2.2图形设计5
2.3包装结构设计.6
2.4周边设计.7
2.5海报设计.8
2.6最终设计成果.,,8
三．总结.8
谢辞8
参考文献8
引言鲜花手工制品的关键特征是鲜花与手工，所以在花工坊的产品设计中应该融入并突出产品的特征，这是此次毕设的主要出发点。
花工坊手工制品系列包装设计，将目标人群定位20岁以上对生活质量和护肤有极大需求的女性，手工制品中会含有天然的花瓣，为了突出其特征，在产品包装的设计中应在包装结构中多采用开窗的设计来展示出其特征，设计力求实际并有设计感的效果。
第一章 设计定位
1.1市场调查研究
前期就目标人群、行业现状、市场空间和可能发展方向进行了市场调研活动，目前市场上的鲜花手工制品的品牌基本上都是其产品的种类不多，绝大多数都是以一种或两种的产品进行销售，产品单一，不能将更多的产品种类进行出售。而绝大多数的品牌都是自产自销在产品的包装方面都是以最简单的方式，将产品装在玻璃瓶中或者用透明塑料袋包裹贴上其品牌的标签即可（参考图1），这样的包装方式毫无设计感，不能很好的展示其品牌，并且还降低了产品的档次，让消费者对其的质量也产生疑惑。 “花工坊”鲜花手工制品系列包装设计:http://www.youerw.com/yishu/lunwen_28109.html