摘要:随着物质资源的极大丰富，人们对精神上满足感的需求也变的愈加紧迫，对产品精神附加层面上的价值取向更进一步，生活节奏的加快,也需要休闲娱乐的缓冲。情感作为人与人交流的重要通道，在各种艺术和文学形式中都得到了最广泛的研究和讨论，而趣化作为情感交流的重要工具，产品趣化设计此时就运应而生。所以现代产品设计应当是一种关乎情感的活动，而不是发展初期简单的物质造型过程，必须对产品设计进行再度思考，把握情感定位，关注设计沟通环节，实现感性和理性的结合，增强设计的趣性。   50277

    人在与产品的交流中，要想增强他们对产品的拥有欲望，一定要在实用的同时注意外形的创新，而产品作为生活学习的实用产品，同时也应体现增添生活情趣的功能，因而趣性在产品设计中是十分必要和重要的因素，为乏的办公、学习，提供了一个和谐的调节器，为人们的生活提供乐趣。实现了实用性和艺术性的融合，在"实用性"坚实基础上体现了完整的"艺术性"。本文着重分析了趣化在产品设计中的表现手法、特点以及它的美学价值和意义，同时介绍了本次毕业设计在趣性方面的体现。

毕业论文关键词：产品外形；趣化；艺术；创新；

Abstract    Along with the material of material enriched,the people to the needs of the spiritual satisfaction has become even more urgent.The value orientation of the additional product spirit level further , life rhythm speed up day by day,also need entertainment buffer.As the emotionacommunication between people important channel, in a variety of art and form of literature have been the most extensive research and discussion, meanwhile.  Interest into an important tool for emotional communication, interesting product design at this point you should ship.rather than in the early development of simple material modelling process, in a certain sense is material emotional process.We have also led to a product design thinking again. Contemporary designers in the design shall give due consideration to the emotional factors, grasp the emotional positioning, pay attention to the design communication links.we should enhance the design more interesting.

   People in and the products of the emotional communication, to strengthen their desire to have the product, must be in practical while attention appearance innovation, and products as home to useful products also add life interest should reflect the function, thus interesting in product design is very necessary and important factors.For boring work, study, provides a harmonious regulator. Implements the practicability and artistic quality of fusion, based on "practical" solid embodies the complete "artistry". This paper emphatically analyzes the interest expression in design of products, characteristics and its aesthetic value and significance, and introduced the graduation design in the area of interest.

Keywords: Product appearance ；Interesting；Art；Innovation

  目录

一、摘要

二、趣化设计的认识

1、趣化设计的特点

1.1 鲜明的主题性

1.2 生动的夸张

1.3 情景化的物品

1.4 有趣的产品引导市场取向

2、趣化设计的方法

2.1 明喻

2.2 隐喻

2.3 换喻

2.4 类比

2.5反讽

三、趣化产品的美学价值

1、趣化产品的美在意境

2、趣化产品的艺术品格在精神文化

3、趣化产品的美学特质在多样风趣的艺术语言

4、趣化产品的完善在技术与理性

四、趣化设计在此次毕业设计中的体现 产品趣味化设计浅谈:http://www.youerw.com/yishu/lunwen_53568.html