二手电商平台发展前景与趋势研究闲鱼为例

摘要电子商务的迅猛发展，很多人渐渐并习惯上网购物，甚至不能自拔。大幅度的购买造成了许多闲置物品的堆积，而勤俭的传统文化又使消费者想要通过转卖的形式来填补消费冲动带来的后果。C2C 二手交易平台刚好解决了这些矛盾，它利用社区圈子聚集人群，以闲置二手物品变卖的形式，形成一种较为独特的分享经济。所谓的分享经济可以分成两种，一是转让部分使用权，譬如拼车，租车等，二是转让所有权的，譬如转出二手房、二手物品等经济交易，而本文要说的就是以闲鱼为基础的二手交易平台分析。通过分析当前闲鱼二手交易市场的发展态势，通过以闲鱼、微信二手公众平台、58同城的对比分析，挖掘影响因素，并分析闲鱼二手交易平台目前发展过程中可能存在的问题，总结经验，提出对策。同时，归纳闲鱼二手交易市场规范发展的启示。88923

Abstract: The rapid development of e-commerce has led many people to become accustomed to shopping。 The accumulation of substantial purchases caused many idle goods, and the traditional culture of thrift and make consumers want to resell the consequences of a impulse to fill in the form of consumption。 C2C second-hand trading platform just solve these contradictions, it uses community who gathered the circle, in the form of idle secondhand goods sold, formed a relatively unique to share of the economy。 So-called sharing economy can be pided into two kinds, one is the transfer of part of the right to use, such as carpooling, car rental, etc。, and second, the transfer of ownership, such as transfer of second-hand housing, second-hand goods and other economic transactions, but to say this article is based on the xianyu analysis of the secondary trading platform。 Through the analysis of the current xianyu second-hand trading market development situation, through to xianyu and WeChat second-hand public platform, contrastive analysis of the 58 city, mining influence factors, and analyze the xianyu second-hand trading platform now there may be problems in the development process, summed up experience, put forward countermeasures。 At the same time, the enlightenment of the development of the second-hand trading market of the xianyu。

毕业论文关键词:二手交易平台；分享经济；用户认知；闲鱼

Keyword: Secondary trading platform; sharing economy; the user cognitive; xianyu

引言 4

一、绪论 5

（一）研究的目的及意义 5

（二）研究内容源Y于U优I尔O论P文W网wwW.yOueRw.com 原文+QQ75201-8766 与方法 5

（三）学术界研究综述 5

二、二手交易平台消费者认知 6

（一）二手交易平台用户消费者类型 6

（二）国内二手物品市场消费特点 7

三、二手平台现状分析 9

（一）二手交易平台发展状况 9

1。二手交易平台的定义 9

2。二手交易平台的发展空间 9

（二）二手交易网站类别 9

1。综合信息发布平台 9

2。大型网络贸易平台 9

3。专一类二手交易平台 9

4。各地方门户网站及论坛 10 二手电商平台发展前景与趋势研究闲鱼为例:http://www.youerw.com/guanli/lunwen_174261.html