杭州亲子旅游市场发展分析

摘要

随着经济水平和人们生活质量的提高，亲子旅游作为一种后来居上的旅游产业迅速占领市场。亲子旅游是父母与子女一起出门游玩，共同参与活动，一起认识、感受、休闲的一种旅游方式。2013年开始湖南卫视引进一档韩国综艺节目《爸爸去哪儿》可谓风靡全国，不仅带动了节目录制地的旅游市场，也把亲子旅游这一种旅游形式搬到了广大观众面前。2015年十八届五中全会后在全国范围内开始实施二胎政策，这一政策的实施距今已经有两年了，政策实施后国内迎来了一轮生育高峰，给本来就市场前景广阔的亲子旅游提供了更加强有力的市场支持。今年开始二胎政策后的亲子旅游可谓迎来了前所未有的好市场，但是亲子旅游也是近些年来才在国内发展起来的，还处在建设阶段，并没有形成健全的体系。与亲子旅游相关的产品也没有发展起来，各种问题都还存在着没有得到及时的解决。从市场发展的角度看，亲子旅游发展有着良好的前景，值得深入的讨论和研究；从研究现状看，目前国内针对二胎政策下的亲子旅游市场发展并没有过多的研究。所以，本文由亲子旅游的现状入手，分析二胎政策后杭州亲子旅游市场所面临的种种问题，并提出一些解决问题的方法，对杭州亲子旅游市场的发展进行系统分析。85181

Abstract

With the quality level of the economy and the improvement of people's life, family travel as a tourist industry to catch up from behind and quickly occupied the market。 Parent child travel is a kind of travel way that parents and children go out to play together, participate in activities together, know, feel and enjoy together。 2013 Hunan TV introduced a South Korean variety show "where Dad" is sweeping the country, not only led to the program recording of the tourism market, the family travel this kind of tourism form moved to the front of a large audience。 In 2015 the fifth Plenary Session of the 18th CPC Central Committee after the nationwide implementation of the start two-child policy, the implementation of this policy has been two years ago, after the implementation of the policy in China ushered in a baby boom, provided to have broad market prospects for family travel more powerful market support。 The beginning of this year after the family travel is two-child policy ushered in a hitherto unknown good market, but also for family travel in recent years in the domestic development, is still in the construction phase, and did not form a sound system。 And parent-child tourism related products have not developed, there are still a variety of problems have not been resolved in a timely manner。 From the perspective of the development of the market, has a good prospect of parent-child tourism development, worthy of further discussion and research; from the research situation, at present two-child policy under the family tourism market development research has not too much。 So, this article from the status of family travel with the problems facing Hangzhou's family tourism market analysis after two-child policy, and put forward some methods to solve these problems, systematic analysis on the development of family tourism market in Hangzhou under the two-child policy。

毕业论文关键词：二胎政策；亲子旅游；旅游发展源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766

Keyword:Two child policy; parent child tourism; tourism development

摘要2

目录3

1、引言4

1。1研究背景4

1。2研究内容4

1。3研究方法5

1。4亲子旅游概念5

2、二胎政策后对国内的影响6

2。1二胎政策后我国人口的发展趋势6

2。2二胎政策后对亲子旅游的影响6 杭州亲子旅游市场发展分析:http://www.youerw.com/guanli/lunwen_196593.html