摘要飞速发展的信息技术与不断创新的互联网技术使得电子商务的交易额获得了数以万倍计的增长，而团购已成为当下电子商务市场中最受顾客欢迎的销售模式。品类多样、低价低折、形式众多的餐饮类网络团购已然成为团购项目中用户数最多且最为流行的一个类目，因此研究餐饮类团购用户行为具有非常深刻的意义。本文以美团网为依托，收集美团网过往餐饮类目团购的数据（团购内容，售价，原价，折扣，购买数量，评分等）研究餐饮团购的用户购物行为，并通过调查问卷结合市场营销、消费者行为学等知识，从中剖析出用户相应的购物特点和规律，找出平台良好快速发展的模式，为网站经营者和商家提供参考，使其更好的把握用户的购物倾向，制定相应的营销策略，提高网站的效益。44054
The rapid development of information technology and the Internet and technology innovation make e-commerce transactions to obtain tens of thousands of times the growth,while group buying has become one of the most popular e-commerce market customers sales model.Catering group buying with its variety, low discount, in various forms and many other advantages become one of the most popular in the group project category, so the research on the catering group purchase user behavior has very important significance. Based on MEITU, this paper collect the data of the past (content, price, discount, original cost,sales volume,score) .Through the questionnaire combined with marketing, consumer behavior and knowledge, it analyzes the characteristics and rules of users shopping from the corresponding. The study of consumer behavior can guide network group buying better development and progress.The research is meaningful to find a good platform for the rapid development mode and provide reference for website operators to better grasp the user's shopping tendency.It can help sellers develop appropriate marketing strategy .Also there are benefits for website to enhance the effectiveness.
毕业论文关键词：餐饮团购； 折扣；
Keyword: Catering group buying； Discount；
目 录
一、引言
（一）研究背景 4
（三）目前存在的主要问题 7
（四）研究的主要内容 8
（五）研究方法 8
二、美团网和团购用户行为因素分析
（一）美团网概况 8
（二）美团网盈利模式 9
（三）用户行为因素分析 9
三、美团网餐饮类目团购数据分析
（一） 通过火车头信息采集器采集美团自有数据的分析 11
（二） 售价的高低与餐饮团购销量 11
（三） 评分的高低与餐饮团购销量 13 美团网餐饮类目团购的用户行为分析:http://www.youerw.com/guanli/lunwen_45210.html