摘要近年来，中小企业在外贸发展过程中面临着各种内外困境，跨境电子商务的出现帮助中小企业在世界市场的低迷中找到了新的机遇。跨境电子商务作为电子商务的重要分支，在我国的对外贸易中扮演着重要的角色，在促进国内的进出口，满足人们的日常生活需求方面发挥着不可替代的作用。跨境电子商务作为一种新型的国际贸易方式有着无法比拟的优势，但是每一个新生事物在发展过程中都会遇到各种各样的问题，只有认清中小企业跨境电子商务发展的现状和影响因素，并针对所存在的问题提出解决方法与发展策略，才能更好地促进中小企业跨境电子商务的发展。47391

In recent years, small and medium-sized enterprises in the process of foreign trade development is facing all sorts of inside and outside, the emergence of cross-border e-commerce to help small and medium-sized enterprises in the world market to find new opportunities in the downturn. Cross-border e-commerce as an important branch of e-commerce, in China's foreign trade plays an important role, in promoting the domestic import and export, meet the demand of People's Daily life play an irreplaceable role. Cross-border e-commerce as a new way of international trade has the incomparable advantage, but each new thing will encounter all sorts of problems in the process of development, only to small and medium-sized enterprise cross-border electronic commerce development present situation and influence factors, and put forward solutions aiming at the problems of and development strategy, to better promote the development of small and medium-sized enterprise cross-border e-commerce.

毕业论文关键词：中小企业； 跨境电子商务； 影响因素； 发展策略

 Keyword: Small and Medium-sized Enterprises；Cross-Border E-commerce；Influence Factors；The Development Strategy

目录

1、引言 4

1.1 选题背景与意义 4

1.2 研究内容 6

1.3研究方法 6

1.4 技术路线 7

1.5研究创新点 7

2 文献综述 8

2.1 定义 8

2.2、影响因素 8

2.3 研究存在的问题 9

2.4 研究模型初建 9

3 多案例比较分析 9

3.1国内案例 9

3.1.1企业介绍 9

3.1.2 成功经验 10

3.2美国案例 10

3.2.1企业介绍 10

3.2.2成功经验 10

3.3欧洲案例 11

3.3.1企业介绍 11

3.3.2 成功经验 11

3.4比较分析 11

4 问卷的设计和数据分析 11

4.1问卷的设计 12

4.2样本统计 12

4.3 问卷信度与效度检验 13

4.3.1信度检验 13

4.3.2效度检验 13

5 假设 15

5.1 H1：文化因素对跨境电商中小企业销售额影响度有显著的正向影响 中小企业跨境电子商务影响因素和发展策略研究:http://www.youerw.com/guanli/lunwen_49338.html