MMORPG交易收费模式研究

摘要随着互联网的普及，网络游戏风靡全球。网络游戏产业作为一个新兴的朝阳产业，已经成为网络经济的重要组成部分，正越来越深刻地影响着整个互联网产业。经历了90年代的初期发展，以及最近几年互联网的崛起，中国的网络游戏产业虽然与国外相比有一定的差距，但经过努力已逐渐走向成熟。47568

目前，MMORPG仍然是当下的最流行的网络游戏。而本文主要通过介绍MMORPG收费模式的发展历程，了解到当下的网络游戏仍然采用以道具收费模式为主，时间收费为辅的商业模式。交易收费模式作为一种创新型的收费模式，才刚刚起步但却生机盎然，在游戏中使用具有一定的可行性。

本文讨论的重点将放在以交易模式为商业模式的网络游戏上。交易收费模式的产生原因有以下几点，其一，道具收费模式弊端日益显著；其二，游戏内经济系统的紊乱；其三，受到私服、外挂的蚕食。分析目前运用交易收费模式的游戏《征途2》《佣兵天下》等游戏中的经济体系，并提出交易收费模式的战略价值以及交易收费模式存在的问题和对策建议。

ABSTRACT With the popularity of the Internet, online games popular worldwide. The online gaming industry as a new sunrise industry, has become an important part of the network economy, is increasingly profound impact on the entire Internet industry. Experienced the early stages of development in the 1990s, and the rise of the Internet in recent years, although China's online game industry compared with other countries have a certain gap, but through the efforts have been gradually becoming more mature.

Currently, MMORPG moment is still the most popular online games. The paper mainly describes the development process of charging mode MMORPG, understand the current online gaming is still used in the main props charging mode, charge time, supplemented by the business model. Transaction fee model as an innovative pricing model, has just started but vibrant, used in the game is feasible.

Focus of this paper will be on the trading patterns of the business model in online games. Causes transaction fee model for the following reasons, First, props charging increasingly significant drawbacks; secondly, in-game economy system disorders; Third, by PW, plug eroded. Analysis of the current transaction fee model using game "journey 2" "mercenary world" and other games in the economic system, and made the strategic value of the transaction fee model and the transaction fee model problems and solutions.

毕业论文关键词：MMORPG；交易收费模式；游戏经济体系；拉动消费

Keyword: MMORPG; transaction fee model; game economy; boost consumption

一、引言 4

（一）研究背景及意义 4

（二）研究内容 4

（三）研究方法 4

1、文献资料法 4

2、实证法 5

二、相关理论综述 5

（一）MMORPG的定义 5

（二）游戏中的经济系统 5

（三）私服、外挂的相关概念 5

三、 MMORPG交易收费模式分析 5

（一）MMORPG收费模式的发展历程 6

1、时间收费模式 6

2、道具收费模式 6

3、交易收费模式 6 MMORPG交易收费模式研究:http://www.youerw.com/guanli/lunwen_49721.html