摘要随着人民生活水平的提高，国内旅游市场日渐成熟，人们出游方式发生了巨大变化。2014年是互联网爆发增长的一年，2014年手机上网比例已超过电脑上网比例。手机网民日益增加。APP在线预订旅游增长迅速，移动旅游具有巨大的市场空间。因此通过对用户行为检测进行分析，可以让app更加了解用户的需求习惯，而找出app运营方面存在的问题，有助于提高用户转化率，让企业经营更加有效。本文以去去哪儿网为依托，研究去哪儿以往的酒店数据量，另一方面通过问卷调查的方式从用户行为分析用户核心需求，结合市场营销学，消费者行为学等研究用户对旅游应用需求程度和满意度从而剖析日常旅游者对旅游应用的要求，从而产生消费行为，为服务商，旅行社，开放商提供建议，从而更好的打开移动旅游市场。提高用户体验满意度。47839

毕业论文关键词：旅游业，app ，用户行为，移动电子商务

With the improvement of people's living standard, the domestic tourism market is becoming more mature, great changes have taken place in people's way of travel.  2014 is the explosive growth of the Internet in a year,  2014 mobile phone Internet has exceeded the proportion of computer access. Mobile phone users is increasing. In 2014 app online booking travel is growing rapidly, the mobile tourism has huge market space. Therefore, based on the detection of user behavior analysis, can make the app more understanding of user needs and habits, find out the existing problems of the app operator, is helpful to enhance the user conversion rate, make enterprise management more effective. In this paper where the app products based on the previous research, where the reservation amount of data, on the other hand, analysis of the core needs of the user from the user behavior through the questionnaire survey, combined with marketing, user experience design, user research of consumer behavior in tourism demand and satisfaction degree of application in order to analyze the daily tourist demands for tourism the application, resulting in consumer behavior, for services, travel agency, to provide advice to open, in order to open the mobile travel market. To improve the user experience satisfaction.

Keywords: tourism, app, user behavior, mobile e-commerce

目    录

一、引言 4

（一）研究背景 4

（二）国内外研究现状 4

（三）国内外研究存在的主要问题 5

（四）研究内容 5

（五） 研究需要解决的问题 5

（六）研究方法 6

二、移动旅游APP用户行为因素分析 6

（一）以去哪为代表的APP平台盈利模式分析 6

（二）移动旅游用户行为影响因素分析 7

三、 移动旅游APP用户数据分析 7

（一） 数据采集及分析 7

（二） 通过问卷调查而得的数据分析 11

四、结论及建议 14

（一）结论 14

（二）建议 14

五、展望 14

参考文献 15

致谢 16

一 引言：

(一)：选题背景及意义