中博诚通公司知识型员工激励机制探究

摘要知识型人才逐渐成为企业核心竞争力的主力军，最大限度开发其创造性与积极性，是企业在未来生存和发展的重要内容。本文以马斯洛需求层次定理等国内外激励理论为基础，采用问卷调查的研究方法，分析了中博诚通公司知识型员工的激励现状，探索其现有激励制度中的低效与高效部分。综合对比现有激励资料与调查所获其知识型员工的期望激励因素之后，发现二者匹配度较低，现有制度针对性不足，缺少对知识型员工个性成长、情感生活、职业规划的关注。据此，本文从中博诚通知识型员工的需求特征出发，提出按需激励的方案，力求解决在推行已久的制度中出现的低效与不公。62327
毕业论文关键词：知识型员工需求层次激励因素
Motivation strategy research of Zhongbo Global’ sknowledgeable employees
Abstract knowledgeable employees have gradually become the main force of enterprises’ corecompetitiveness. How to motivate them effectively and develop their maximal creativity,improving work enthusiasm, is becoming the key point of one enterprise’s survival anddevelopment in the future.This paper is on the basis of Maslow’s hierarchy of needs, combined with domestic andforeign relevant incentive theory, carrying out a research in the form of questionnaire whichanalyses present incentive mechanism of the Zhongbo Global’s knowledge staff , trying todiscover the existing inefficient part of the incentive system and efficient. Comprehensivecomparisons are made between existing incentive system and knowledgeable employees’feedback of their expected motivating factors. It turns out to be the matching degree is low,since the existing incentive mechanism is not specific enough, with the lack of consideringknowledgable employees’ personal growth, emotional life, career planning.To sum up, this article takes account of characteristic and requirement of the Zhongboglobal’s knowledgable employees, together with the development trend. Putting forward theimproving measurements according to their different demands, making every effort to solvethe problem of long-standing incentive mechanism, meanwhile, wiping out ineffectivenessand injustice.
Keywords：knowledgeable employees , Hierarchy of needs, motivational factors.

1.引言.1

1.1研究背景.1

1.2研究目的和内容..1

1.3知识型员工概念界定2

1.3.1知识型员工的基本定义2

1.3.2知识型员工的一般特征2

2.中博诚通公司知识型员工激励机制调查研究..4

2.1中博诚通公司简介..4

2.2中博诚通知识型员工激励制度现状..5

2.2.1现有知识型员工的界定5

2.3知识型员工满意度问卷调查7

2.3.1问卷设计.7

2.3.2问卷数据的统计分析.9

3.中博诚通知识型员工需求分析.16

3.1基础层次需求..16

3.2情感需求.17

3.3尊重需求.17

3.4自我实现需求..18

4.中博诚通激励机制的完善方案.19

4.1按基础需求管理.19

4.1.1设计福利自主领取制度.19

4.1.2完善内部管理制度19

4.1.3实现知识与信息高度共享..19

4.2按情感需求管理.20

4.2.1非正式交流形式.20

4.2.2强化企业文化激励20

4.3按尊重需求管理.20

4.3.1扩大管理授权力度20

4.3.2强化竞争机制..21

4.3.3设立荣誉称号，增加优秀网课录制21

4.4按价值需求管理21

4.4.1合理规划知识型员工的职业生涯发展..21

4.4.2优化挑战性的目标设置.21

4.4.3加强知识型员工的能力管理.22

4.4.4做好知识型员工期望值管理.22

结语.23

致谢.24

中博诚通公司知识型员工激励机制探究:http://www.youerw.com/guanli/lunwen_68507.html