政务微信公众号的现状分析

摘要：本文的研究主体是政府机构和事业单位运营的政务微信平台账号。由于电子政务越来越受欢迎，以及国家政委们对发展政务新媒体的支持，政务微信在我国发展的越来越迅猛。笔者研读了大量关于政务微信的相关文献资料，对近年我国政务微信实际运营状况也进行了统计分析，并主要观察研究了二十余政务微信号。希望运用传播学、社会学、管理学等学科知识和国内外相关的研究成果，对我国政务微信的运行现状和发展提出有益的建议和对策。74955

笔者在观察研究中发现政务微信在账号公信力、平台账号质量、运营管理和受传互动交流等方面存在着问题。对此，本文提出了及时认证并明确平台定位、丰富传播媒介形式与内容、完善运营保障机制、加强交互性和服务性等建议。希望这些建议对政务微信的良好发展和改进有一定参考作用，使其能在公共服务应用领域更上一层楼。

毕业论文关键词：政务微信；运行现状；服务型政府

Research on the current situation of WeChat, which owned by the Government

Abstract: This article focus on Government WeChat, which owned by the government。 With the development and popular of E-government, country political commissar put more attention on the development of new media in politics, the development of our country’s Government WeChat becoming faster and faster。 I had red great many journal and document literatures about Government WeChat。 And then, I did a few statistical analysis of Government WeChat。 Meanwhile, I kept watching about twenty Government WeChat accounts。 With the knowledge of Communication, Sociology and Management Science, I can combine the research achievements of domestic and foreign relevant issues to give some advice and suggestion, which beneficial to our country Government WeChat’s operation and development。

During the observation study, I find some question, such like credibility, quality, operation management, interactive communication…Focusing on these issues, I give some advice in this article。 First, Government WeChat should finish the authentication as soon as possible and clear orientation。 Second, enrich medium form and perfect operating mechanism。 Third, improve Government WeChat account’s Interactivity and serviceability。

Key Words: Government WeChat; operation situation; service-oriented government

一、绪论 1

（一）课题研究的研究背景及意义 1

1、研究背景 1

2、研究意义 1

（二）研究现状综述 2

1、国外研究现状 2

2、国内研究现状 2

（三）研究方法与思路 3

1、研究方法 3

2、整体思路 3

二、政务微信概念与特点 5

（一）概念界定 5

1、微信及政务微信的定义 5

2、政务微信的分类 5

（二）政务微信的特点 6

三、政务微信发展概况和运行现状分析 7

（一）政务微信的发展及应用概况 7

1、政务微信的发展概况 7

2、政务微信的应用类型政务微信公众号的现状分析:http://www.youerw.com/guanli/lunwen_85706.html