摘要 中国宠物经济在改革开放以来逐渐萌发,得到了社会各方的关注和重视。现在越来越多的人开始把宠物视为家庭成员,并十分关心宠物的衣食住行、生老病死,就如对待自己的亲人一般,但许多的宠物主已经有些承受不起宠物所带来的巨大的经济负担,这种负担还有可能转化成精神压力。88414
在国外,宠物经济早已崛起,宠物产业效益巨大,当然宠物保险业也已经基本成熟。虽然宠物保险随着时代与经济的发展是必然会产生的,且中国宠物保险市场发展空间巨大,但仍要面对许多挑战以及克服各种问题才能真正地发展起来。
本文介绍宠物保险业发生的背景,分析中国宠物保险的前景分析、现状和问题,对比国外保险的发展历程、先进理念、做法,得到一定的经验启示,最后做总结,给出对策建议。
Abstract With the reform and opening up in China, the pet economy has sprouted in China, which has aroused the attention and attention of the society。 Now more and more people began to treat pets as family members, and very concerned about the pet food and shelter, life and death, as to treat their loved ones in general, but many pet owners have been able to afford a little pet brought about by the huge economic burden, This burden may also be translated into mental stress。
In foreign countries, the pet economy has long been rising, the pet industry is huge, of course, the pet insurance industry has matured。 Although the pet insurance with the development of the times and the economy is bound to produce, and the development of China's pet insurance market is huge, but still have to face many challenges to overcome the problems can really develop。
This paper introduces the background of pet insurance industry, analyzes the prospect analysis, current situation and problems of Chinese pet insurance, compares the development course of foreign insurance, advanced ideas and practices, and obtains some experience and inspiration。 Finally, it gives the countermeasures and suggestions。
毕业论文关键词:宠物保险;宠物;宠物经济;市场;医疗机构;保险公司;保险企业
Keywords: pet insurance;pet;pet economy;market;medical institutions; insurance companies; insurance companies
目录
引言。5
1中国宠物保险前景预测分析、现状、存在的问题5
1。1中国宠物市场前景预测分析6
1。1。1宠物逐渐成为人们生活的一部分。。7
1。1。2养宠物,成为炫耀身份新时尚。7
1。1。3中国社会老龄化速度加快,宠物走进空巢老人的世界。。7
1。1。4饲养宠物有助于儿童心灵健康成长和发展8
1。1。5网络宠物引领时代新潮流。。8
1。2中国宠物保险市场现状。8
1。3中国宠物保险市场存在的问题。8
1。3。1供给主体单一,中国国民宠物保险观念落后于国外。9
1。3。2承保对象范围限制太过于From优Y尔E论W文W网wWw.YouERw.com 加QQ75201,8766 严苛。9
1。3。3保障范围太狭窄。9
1。3。4保险公司销售渠道落后,后续增值服务质量不高9
2国外宠物保险的发展历程、做法以及启示10
2。1国外宠物保险的发展历程。。10
2。2国外开展宠物保险的做法。。11
2。3国外的宠物保险对中国的启示。11
3总结。。12
3。1研究结论。12
3。2对策与建议。。12
3。2。1加大对宠物保险的宣传力度,改变人们对宠物保险的认知。。12
3。2。2扩大宠物保险的承保对象范围。12 中国宠物保险发展问题研究:http://www.youerw.com/jingji/lunwen_160525.html