摘要：在社会转型和体制转轨期，我国城市化建设、新农村发展均取得较大进步，尤其在互联网大条件下，电子商务突破旧体制的瓶颈，成为城乡经济增长的助推剂。在经济全球化、社会信息化背景下，以服务业与工业为代表的城市电子商务发展如火如荼，而农村电子商务发展却举步文艰，城乡电子商务发展状况严重失衡。虽然国家加强对农村信息化建设的重视程度、加大互联网的普及力度，农业生产经营方式和农民生活质量有所改善,但是受到农民的电子商务意识淡薄、农村电子商务人才的稀缺以及农业配套设施不完善等综合因素的制约，农村电子商务的发展步伐缓慢。本文基于宿迁市泗洪电子商务发展的实证分析和现实困境，创新农村电子商务发展的路径，提出具有针对性的策略，对突破泗洪农村电子商务发展的瓶颈具有现实意义和理论意义。 28009
毕业论文关键词：农村电子商务 困境 路径选择 泗洪
The Present Development Situation And Countermeasure Research On China's Rural Electronic Commerce
Take JiangSu SiHong For Example
Abstract: In the period of social transformation and system transition, We have made great progress in the building of urbanization and the new socialist countryside, especially in the context of the Internet, e-commerce break through the bottleneck of the old system, which has become a booster of economic growth in urban and rural areas.Under the background of economic globalization and society information , the city , as the representative of service and the industry ,whose e-commerce has sprung up like a raging fire, while the rural electronic commerce development cease to advance.There is a serious imbalance in the development of urban and rural electronic commerce. The way of agricultural production and operation and he quality of life of farmers both improve drastically for the reason that our country emphasis on the construction of rural information and the popularity of the Internet.The biggest snag holding back rural e-commerce for years are the lack of farmers' consciousness of rural e-commerce, e-commerce talents and agricultural facilities .Based on the empirical analysis and the plight of the development of electronic commerce of Sihong route, Encouraging the innovation on the development of rural e-commerce and proposing the specific strategy has theoretical and practical significance in breaking through the bottleneck of e-commerce development in rural areas of Sihong.
Keywords: rural electronic commerce; dilemma; path selection; Sihong
目录
一、引言 1
（一）研究的背景 2
（二）研究的意义 4
（三）农村电子商务文献综述 5
（四）研究的基本内容和方法 7
二、泗洪农村电子商务发展现状 8
（一）建立泗洪网络创业产业园 8
（二）泗洪县政府提供好的电商创业条件 9
三、泗洪电子商务存在的问题 9
（一）农民对电子商务意识淡薄 9
（二）农村电子商务人才稀缺 10
（三）农村网络设施建设成本较高 11
（四）农产品物流体系不健全 11
（五）农产品产业化经营水平较低 12
（优尔）基层政府对农村电子商务重视不足 13
四、优化泗洪农村电子商务途径 13
（一）沙集模式的成功关键因素分析 13
（二）优化泗洪县电子商务的途径 15
五、总结 19
参考文献 20
一、引言 我国农村电子商务发展现状与对策研究:http://www.youerw.com/jingji/lunwen_22699.html