摘要：近年来，出现了一些可喜的国际形势，比如国际市场的国内化和国内市场的国际化趋势，世界各国之前的高关税壁垒也相应有所削弱。但是绿色纺织品来说，良好的国际形势和国际市场的占有量并不必然相关。一方面，我国的纺织品出口不同程度上受到绿色壁垒的影响。另一方面，我国服装企业缺乏充分的对国际市场的分析，且缺乏适当的营销策略，进而导致我国服装出口的结构失衡现象的出现。本文通过问题的现状以及提出的措施和对策，分析了上海服装行业发展存在的问题和优劣势以及机会、威胁，提出了服装在开发和开拓市场方面的能力的提高需要有恰当的市场定位，并制定合适的符合国际市场要求的进入方式。本文积极分析国际贸易环境，并紧跟市场环境的变化，将“具体问题具体分析”的思想应用于服装出口问题上，力求做到市场进入战略的准确，以使上海服装在国际市场上更具有竞争力。38704
毕业论文关键词：上海服装；出口；绿色贸易壁垒
The Influence Analysis of Countermeasures on the Green Trade Barriers for Export of Shanghai Clothes
Abstract: In recent years, there have been some good international situation, such as the international market of domestic and international trend of the domestic market, countries around the world before the high tariff barriers also weakened accordingly. But the green textiles, uneven distribution of good international situation and the international market is not necessarily related. On the one hand, China's textile exports different extent under the influence of green barrier. Garment enterprises in our country, on the other hand, the lack of adequate analysis of the international market, and a lack of proper marketing strategy, leading to the emergence of China's clothing export structure imbalance. By studying the issues analyze the development of China's textiles industry problems and strengths and weaknesses as well as opportunities and threats presented green in improving the ability to develop and open up the market's need for adequate market position, and to develop appropriate The manner in line to enter the international market requirements. This paper analyzes the international trade environment positively and keep up with the changing market environment, will "analyze specific issues," the idea is applied to the export of China's distinctive green issues, and strive to achieve accurate market entry strategy to make our country g be more competitive in the international market.
Key words：Shanghai clothes；Exportation；Countermeasure
目 录
引 言
一、绪论…1
（一）研究背景…1
（二）研究目的及意义1
（三）服装出口的特点3
二、上海服装出口遭遇绿色贸易壁垒的具体表现6
（一）上海服装出口现状…6
（二）遭遇壁垒的表现… …8
三、绿色贸易壁垒对上海服装出口的影响与措施12
（一）积极影响…12
（二）负面影响…12
（三）实施服装生产的绿色化战略…13
（四）建设和完善绿色壁垒预警机制14
（五）增强技术积累…15
四、上海服装出口的对策16
（一）创立自己的品牌16
（二）有效应对绿色贸易壁垒的障碍16
（三）制定相关法规…16
总 结18
致 谢19
参考文献…20
引 言随着出口产品的不断提高，人们的意识也在不断高升，2015年我国政府大力提倡环保治理环境拯救地球，政府提倡的环保是宏观的，是一个整体的概念，而细分到行业，纺织品行业也应绿色化环保化，不断改革创新，大力生产符合国际环境标准的服装，从而打出一片新的国际贸易领域。绿色贸易壁垒的形成，便是发达国家以保护环境为名义，对一些影响生态环境以及一些环境污染的进口产品加以增加进口附加税或者直接禁止，限制其进口，甚至实行贸易制裁。简而言之，以壁垒为借口保护本国市场，绿色贸易壁垒对上海可谓是喜忧参半。 绿色贸易壁垒对上海服装出口影响与对策分析:http://www.youerw.com/jingji/lunwen_37737.html