中国家用电器出口现状及前景分析

摘要：中国的家电产业随着经济的增长正在世界上迅速崛起。从我国目前的出口比率来看，家电出口速度不断增长，市场前景广阔，但同时在国际市场上和其他国家的竞争也异常激烈，家电出口面临着一系列问题，本文通过从我国家电出口优劣势入手，着重分析了我国家电出口的劣势，发现其中的问题并且进行分析研究，为更好地解决问题提出相关政策建议和解决方案。对加快我国家电出口，提高国际市场份额，推动中国经济的发展作出一些建议。77505

毕业论文关键词：中国家电出口现状及前景对策

Analysis on the Present Situation and Prospect of China’s Household Appliances

Abstract: China's home appliance industry with the economic growth is rapidly rising in the world。 From the current export ratio in China, the export rate of household appliances has been increasing, the market prospect is broad, but at the same time in the international market and other countries are also very fierce competition, home appliance exports are facing a series of problems, this article from China's home appliance export advantages and disadvantages To focus on the analysis of the disadvantages of China's household electrical appliance exports, found the problems and analysis of research, in order to better solve the problem of relevant policy recommendations and solutions。 To speed up China's household electrical appliance exports, improve the international market share, and promote China's economic development to make some suggestions。

Key Words: China's home appliance exports; status and prospects; countermeasure

前言 - 1 -

一、我国家用电器出口现状 - 1 -

（一）我国家电的出口结构 - 1 -

（二）我国家电的出口市场 - 1 -

（三）我国家电的出口特点 - 1 -

二、我国家用电器出口的影响因素和分析 - 1 -

（一）我国家用电器出口的影响因素 - 1 -

1、出口频遭绿色贸易壁垒 - 1 -

2、碳生产率不高制约出口能力 - 1 -

3、家电制造成本优势逐步消失 - 1 -

4、国际市场家电产品竞争激烈 - 1 -

5、我国政府政策扶持力度不足 - 1 -

6、我国家电出口企业核心竞争力不足 - 1 -

7、自主品牌建设及运营能力不强 - 1 -

8、家电出口企业技术人才稀缺 - 1 -

9、国际市场营销渠道开发不足 - 1 -

（二）我国家用电器的竞争优势 - 1 -

1、价格成本优势 - 1 -

2、产量优势 - 1 -

3、出口退税率的上调 - 1 -

4、技术应用步伐加快 - 1 -

5、在国际标准制定中具有话语权 - 1 -

6、政府为家电企业发展提供有力支持 - 1 -

（三）我国家用电器的竞争劣势 - 1 -

1、缺乏核心技术和尖端技术中国家用电器出口现状及前景分析:http://www.youerw.com/jingji/lunwen_89073.html