摘要：河南有着悠久的文化历史，孕育了丰富而独具特色的民俗文化，而这无疑是河南发展旅游业的重要资源。大力发展民俗文化旅游，能够促进河南旅游业更好更快发展。文章首先分析了河南民俗文化资源的特点与开发的现状，具体分析河南在旅游开发上的问题如 ：民俗文化旅游产品观赏性差，民俗文化资源独立分散；大部分产品雷同少有特色，缺乏民俗体验板块；挖掘深度不够，缺少民俗精品的开发；部分民俗无人继承，濒临灭绝；宣传力度小，营销方式传统单一。也提出了相应的对策如：调整重点开发方向，整合河南旅游资源; 开发一些特色的旅游产品，增加民俗体验板块; 深度挖掘民俗文化内涵，大力开发民俗精品;加强民俗文化保护和旅游专业人才培养; 加民俗旅游大宣传力度，创新开发多样营销方式。84489

毕业论文关键词：河南；民俗文化旅游；民俗文化旅游资源；开发

Current Situation and Countermeasures of the Tourism Development of Folk Culture in Henan 

Abstract: And the corresponding development countermeasures。 Henan has a long history and cultural history, She gave birth to the rich and unique folk culture,And this is important to the development of tourism resources in Henan。 。 Develop folk culture tourism。 To promote better and faster development of Henan tourism。 This paper analyzes the current situation of Henan folk cultural resources and development characteristics, Specific issues of Henan Province in the development of tourism,such as: Folk culture tourism products ornamental poor, independent dispersion Folk Resources; Similar products, the lack of experience of folk plate; dig deep enough, the lack of development of folk fine; no part of folklore inheritance, endangered; small propaganda, marketing traditional single。 Also put forward the corresponding countermeasures, such as: to refocus the direction of development, the integration of tourism resources; the development of tourism products, increased folk experience plate; the depth of excavation of folk culture, folk vigorously develop fine; good folk culture protection, strengthen personnel training; increase propaganda, the development of innovative and perse marketing。

Key words: Henan; The folk culture tourism; The folk culture tourism Resources; Development

目    录

摘  要 1

Abstract 1

一、民俗文化及民俗文化旅游的概念 2

（一）民俗文化 2

（二）民俗文化旅游 2

二、河南民俗文化旅游资源的特点 4

（一）传承性强 影响广泛 3

（二）种类多样 内容丰富 3

    （三） 得天独厚 开发潜力巨大 4

三、开发现状 5

四、河南民俗文化旅游开发存在问题 6

（一）观赏性差 独立分散 6

（二）产品雷同 缺乏民俗体验板块 6

（三）挖掘深度不够 缺少民俗精品的开发 6

（四）部分民俗无人继承 濒临灭绝 6

（五）宣传力度小 营销方式传统单一 7

五、河南民俗文化旅游的开发对策 7

（一）调整重点开发方向 整合旅游资源